Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. In todays market, there are many different lead sources you can use to grow your business. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. But by any name, Listing E-Alerts are a powerful tool. saying thanks to those who have helped you attain success is a great way to foster more !! Its good to get a phone call from someone who is just calling to check in. I hope you and your family are doing well. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. It is important for you to stay connected with your real estate clients. All because of one fundamental business driver: Authenticity. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. How to Write an Influence Letter [with Sample] - Request Letters Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Here are a few authentic scripts for. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. We can use the search update tool for four general areas. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. And they are provided free through your Multiple Listing Service (MLS). Make sure you select something that shows just how well you know them. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Sample Newsletters | HomeActions Are you sure you want to report this blog entry as spam? And in this case, that brand is you. :). Just never, ever assume. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. If theres one SOI pro tip that bears repeating, its this: Never assume. After youve sent the initial letter, be sure to stay in touch periodically. All it means is the people who know and like you. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. If you would like to submit a question just visit. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Congrats. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples I mailed them a postcard because I was afraid to pick up the phone and call them. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Either way staying top of mind with your list is important. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. As with follow ups, consistency is the name of the game on social media. Again, theres absolutely no need to sell here. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Share your reason for becoming a Realtor. Ask them how the yard is working out. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Put yourself in your contacts shoes. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. I am the worst at self-promoting. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. This is the foundation of reviving your database and re-engaging your people. Huh? Working your real estate sphere of influence takes far more time than money, at least in the beginning. Realtor Sphere of Influence Scripts to Contact Your Database Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? You at least need to take the time and make real estate letters personal. Are you sure you want to report this blog entry as spam? This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. I especially liked your photos of the latest outing you had at Russian River. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. What We'll Cover Housing Market Statistics 1. Own it! FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Sphere of Influence | Definition and Example | REthority Go to your business page and click at the top where it says "Ad Center.". But truly great SOI and referral marketing isnt about selling.. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. its also more effective. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. The writer recommended saying "I'm an agent now and I need your help.". If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. You dont have to be a suited-and-booted business exec to have a great network. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. You can do this by adding value coming from contribution and giving them something they want. What are the biggest (non-monetary) challenges and rewards? If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Thanks for shring this Yah-me. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). The Best Real Estate Email Templates for Your Sphere of Influence You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. It will cost anywhere from forty to fifty cents per postcard depending upon volume. I'm so not into the self praise thing but see so many excellent examples of how to do it right. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. And time is something busy agents are short on. This is one of the easiest ways that you can dramatically expand your sphere of influence. 3. These are people that know you, and just because of that, you have some influence on them. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) P151 Marketing Mastermind 01 - Marketing vs Branding I can see on social media that you are doing quite a bit of traveling and having a great time. Now, your phone call list is much more manageable. Sound good? Now the client is expecting Jasons call and will be much more likely to have a referral ready. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. The next question what do you say to them? Unlike Twitter, Pinterest will keep driving traffic to your website. It's helpful to the recipient and offers them something of value, INFORMATION. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. It would go like this. You may be under the impression that phone calls are an annoyance. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. They got 34 percent from repeat business. Real estate letters to clients samples - sphere of influence Take a few minutes to really get to know them. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Oops! The art of the personal written word is dwindling. Your email address will not be published. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Wish I could use it but after 25 years it would look odd! Your note/comment is definitely going in my "keeper" file!! Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Do you know anyone who might be thinking of purchasing a home in the future? Under that simple system they end up calling everyone in their SOI twice a year. For example, a home value estimate is one of real estate's most common lead generation tools. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. For example, you may want to host a simple summertime cookout. Its Brian Icenhower. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me..
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