Access all of our expanded, online-only, subscriber exclusive opinion writing. Photographer captures a series of eerie pictures showing abandoned pubs in the Australian outback, Why it's IMPOSSIBLE to be a vegetarianfrom a self-professed vegan, Pavement where disabled woman gestured at cyclist before fatal crash, TN residents say Jack Daniel's distillery spews black mold, Incredible footage of Ukrainian soldiers fighting Russians in Bakhmut, Pro-Ukrainian drone lands on Russian spy planes exposing location, 'Buster is next!' Oops. Those who had the pleasure of meeting him noted his kind personality. Liqueurs had been a near-defunct category in the United States, but the intrigue of St-Germain inspired many drinkmakers to delve into neglected European liqueurs such as Chartreuse and various amari to see what theyd been missing. (His older brother John, also independently, brought the popular ginger liqueur Domaine de Canton to market.) By his account, his father, Norton J. Cooper, gave him the cold shoulder when he suggested creating an elderflower liqueur like the ones he had encountered in bars in London. Its nothing to do with how good the product is, just the way the market works. Rob Cooper St-Germain - YouTube Bacardi Limited acquires St-Germain liqueur. A vague, anti-drag bill in Tennessee has bar and restaurant owners worried for their future, By submitting your email, you agree to our, Creator of St. Germain Elderflower Liqueur Dead at39. In 2013, the business was sold to Bacardi, and Robert Cooper agreed to work with Bacardi as a "brand guardian" and spokesperson and died in 2016 at the age of 39. Those who had the pleasure of meeting him noted his kind personality. For centuries, Pariss Saint-Germain-des-Prs neighborhood has been widely recognized as one of the worlds most prominent meeting places for artistic creation. 2012 verkaufte Cooper St-Germain an Bacardi. He was an avid surfer and loved collecting esoteric wines from obscure regions. The sudden death of the St-Germain founder was confirmed by Robyn Greene, senior vice president at family-owned business, the Cooper Spirits Company, in a statement to the New York Times. 2023 NYP Holdings, Inc. All Rights Reserved, His death was confirmed Thursday by the New York Times. The partnership, which was finalized in 1933, helped transform Jacquins into one of the worlds leading producers of liqueurs and cordials. St-Germain The native New Yorker passed away Monday in. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. This story has been shared 124,626 times. Sad news for the spirits world today: The creator of the wildly popular St. Germain elderflower liqueur, Robert J. Cooper, died Monday at the age of 39 in Santa Monica, Calif.,according to the New York Times. When Cooper unveiled his new idea to his father, also a liqueur magnate, he was convinced the idea was a non-starter. Cooper, whose family owns Charles Jacquin et Cie, a Philadelphia-based spirits distiller and producer founded in 1884, left his family . The area, which contains the iconic Luxembourg Gardens and a multitude of art galleries, was once home to creative greats like cubist painter Pablo Picasso, poet Charles Baudelaire, and novelist Ernest Hemingway. The St. Germain brand was acquired by Bacardi in 2012. It was more [money] than I expected to see in a lifetime, Cooper admitted at the time. A Spirited Legacy: Robert J. Cooper, Creator of St-Germain - HuffPost St-Germain was created by Robert Cooper, the son of Chambord inventor Norton "Sky" Cooper. It was lucky, he said. [5] The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported food and beverage, partnered with the Charles Jacquin et Cie cordial business. He was 39. Doch der Erfolg hat Robert J. Cooper, der am 25. The remaining brands within the Cooper Spirit Co. Hochstadter's Vatted Straight Rye Whiskey, Lock Stock & Barrel, another rye whiskey; Crme Yvette, a berry fruit liqueur; and Ilegal Mezcal, an artisanal Mexican mezcal for which Cooper Spirit Co is the sole U.S. importer. Visit our Community Guidelines for more information and details on how to adjust your email settings. Considered a pioneer in the cocktail world, Cooper was lauded by the liquor industry for years before he sold his uber-popular elderflower liqueur, St-Germain, to Bacardi in 2012 for an undisclosed sum. The St. Germain brand was acquired by Bacardi in 2012. Robert St Germain We found 100+ records for Robert St Germain in FL, VA and 33 other states. Mr. Cooper proved to be a savvy marketer. St-Germain creator Robert Cooper shares why he thinks the brand will truly be an international brand as. In 2012, Cooper sold St-Germain to Bacardi, yielding him "more than I expected to see in a lifetime." ice 2 ounces champagne or other dry sparkling white wine 1 1/2 ounces St-Germain or other elderflower liqueur 1 1/2 to 2 ounces club soda or plain seltzer twist of lemon peel, for garnish, 1. In 2013, the business was sold to Bacardi, and Robert Cooper agreed to work with Bacardi as a "brand guardian" and spokesperson and died in 2016 at the age of 39. Sure, Brown acknowledged but the most popular Beatles songs probably get a backlash, too. Now that you know the basics, here are eight more things you should know about St-Germain. Brown at the time trained primarily as a sommelier, and there to improve his skills behind the stick says he and Cooper shared a bond: Neither of us were very good bartenders. (Both initially failed a practical component of the program and had to make it up later. The elderflower liqueur was an instant success, and chances are that if you like cocktails, you've probably had one that included St-Germain. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain elderflower liqueur launched an elderflower craze that would span the next decade and a half and revived a dormant liqueur industry. Cooper, who later went on to reintroduce several 'dead' liqueurs back to the market. Already connected with a vast network of liquor and liqueur producers due to his familial relationships, Cooper decided to explore the possibility of creating his own elderflower liqueur. When the news of spirits industry visionary Robert J. Cooper broke, the cocktail community bowed its collective heads. 365 Bloor Street East, Toronto, Ontario, M4W 3L4. But one of its best-known roles is in the not-so-creatively named St-Germain Cocktail, which was invented by the company itself and has been unusually, enduringly popular for a drink of such provenance. They wanted something different they could work with that had integrity. It had behind it the passion and energy of Robert Cooper, who at the time was only in his early 30s. We encountered an issue signing you up. Those who had the pleasure of meeting him noted his kind personality. St-Germain Is Ubiquitous And It's All Because Of A Young Entrepreneur In fact Cooper Sr. was so convinced the product would flop he told his son he would hire him back in a year 'when you fail', the New York Times reports. Twist the lemon peel over the drink (to express its oils), then drop it into the cocktail.makes one serving, Nutrition | Per serving: 200 calories, 0 g protein, 18 g carbohydrates, 0 g fat, 0 g saturated fat, 0 mg cholesterol, 10 mg sodium, 0 g dietary fibre, 17 g sugar. Mr. Cooper was a scion of the family that owns Charles Jacquin et Cie, an old cordials and liqueurs house based in Philadelphia. You can help Wikipedia by expanding it. You can create a new homepage by going to "Pages" at the top, click on the "+" icon and select "Standard" page. The death of Robert J. Cooper, the creator of elderflower liqueur St-Germain, is tough news for cocktail lovers everywhere. #Real #Essay #DistillMyHeart #Column #Elderflower #Spirits. From a tailored suit to hair wax to keep his coif in place, Don't miss this deal on Microsoft Office's full suite of applications and tools, Best Buy, Fable and DAVIDsTEA, to name a few. . The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported supplies and beverage, partnered with the Read more about cookies here. But a stunning Art Deco-style bottle, sponsorship deals with young mixologists, and clever promotion saw St Germain appear on almost every cocktail menu across the country. Robert Cooper was also a master of predicting trends and recognized an emerging excitement for rye whiskey. His brand Cooper Spirits also makes Crme Yvette, a violet liqueur brought back from obscurity, and serves as the U.S. sales arm for Ilegal brand mezcal. A 1994 graduate of Aspen High School, and a former, two-year member of the U.S. St Germain was inspired by other elderflower liqueurs that Cooper encountered in bars in London. He graduated from the University of California, Santa Barbara with a bachelors degree in English and creative writing. robert cooper st germain - Alex Becker Marketing [10], The spirit won a Grand Gold Medal at the Monde Selection in 2007, 2008, 2009, 2010, and 2012 and the "Chairman's Award" in the Liqueur category at the Ultimate Spirits Challenge 2010.[11][12]. He anticipated the boom in rye whiskey by buying barrels of prime Canadian stock and then sitting on the liquid for years before releasing Lock Stock & Barrel, a 13-year-old straight rye whiskey, in 2013. 2014 - 2023 VinePair Inc. Made In NYC, Bartenders: Now's Your Chance To Experience Barbados, Fizzy Business: Why Breweries Are Betting on Hop Water as a Non-Alcoholic Option, The Cocktail College Podcast: How to Make the Perfect Americano, 8 Things You Should Know About St-Germain Elderflower Liqueur | VinePair, https://vinepair.com/articles/ntk-st-germain/, wbs_cat Spirit, wbs_type Liqueur, wbs_brand St. Germain, artisan liqueurs, liqueur, need to know, The Cocktail College Podcast: How to Make the Perfect El Presidente | VinePair, https://vinepair.com/cocktail-college/el-presidente/, wbs_cat Spirit, wbs_type Liqueur, wbs_type Rum, wbs_type Vermouth, Cocktail College, cocktail recipes, The VinePair Podcast. To print a list of all the drinks in which St-Germain appeared over the years would probably require at least the full Food section. He said, Ill hire you back in a year when you fail, Mr. Cooper once recalled. http://www.quailbellmagazine.com/the-real-20, http://www.quailbellmagazine.com/the-unreal-20, http://www.quailbellmagazine.com/news-from-the-nest, http://www.quailbellmagazine.com/quail-bell-affiliates, Distill My Heart:Remembering Robert J. Cooper and His St-Germain, Press & Productions, 2021.