Best Essays. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. 3. easyJet has a cost advantage over its major competitors on the primary network that it operates. Company profile. 2019 Ted Fund Donors Engage with your stakeholders. must. easyjet stakeholder mapping . this is unlike nonunion workers who are considered "at-will" employees. 1997. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Page 50 of 50 - About 500 Essays Good Essays. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. They helped me with my custom research and delivered before time! Are you looking for a report which is not covered on our website? 3. In early humans, these include primordial . Conclusion 17 7 . Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Explains that there is no clear classification of the airline industry because it serves a broad purpose. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. 2. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. This can be attributed to the nature of economic trends plus the growing technological innovations. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). These should include practices and policies which are in line with the company mission. Keep it up! There are several strategic options which are available for this airline. In England, this company is registered with the number 3959649. This has further been characterized by the capable workforce who delivers quality services to the passengers. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Flexibility can comprise four aspects. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. These include the emerging technological trends in the market. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. This has dented its ability to effectively compete in the European airline industry. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. (732)548-0013/0015. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. In this case, there is no cut throat competition among the supplier of these airplanes. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. This airline company was the brain child of Stelios Haji Ioannou. Free EasyJet Essay Topic Generator. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. (2020, September 26). By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. In this light, it is the responsibility of the management team to come up with some options. I combine my deep expertise in change management with culture design and change leadership development. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ increased competition has forced ryanair to reduce fare prices. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . Heavy regulatory environment with three different European airlines regulators, 1. This increased competition and consequently more people began using air travel as their preferred mode of travel. Zoom out. IvyPanda. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. 3. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. False. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. In essence, it gives a reflection of the confidence that the customers have in this company. These monopolies denied other interested stakeholders from actively taking part in the industry. Protecting and building brand awareness and consideration. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Powerful Essays. Subsidiaries, Partnerships and Collaborations Report. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. . Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. In this case, EasyJet faces the same challenge as a company in Europe. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. professional specifically for you? These preferences have lowered the landing charges (Jones 2005 ). Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. The table on financial analysis provides a reflection of past performances. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Better Essays. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products.
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