Sign up for free newsletters and get more CNBC delivered to your inbox. However, the average viewership for the finals increased 15 per cent to 440,000. The WNBA capped off its historic 25thregular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 viewershipwas up 51% over the 2020 season. The league headed into the 26th season by announcing its $75 million capital raise to fuel investment in the long-term transformation of the league. You may opt-out by. And the 2019 finals featuring the Connecticut Sun and Washington Mystics averaged 386,000 viewers and lasted five games. For a league that is still focused on growth and evening the playing field, the virtual pandemic season still produced reason for optimism. All of which leaves the WNBA a little short of money. Yet their media rights fees are five-to-15 times the WNBAs. Ultimately, its a missed opportunity for the WNBA. In particular, the deciding Game 3 of the Finals fit perfectly the formula that Lewis has observed tends to serve up the best ratings for the league. The three-game series averaged 848,000 viewers. To use individual functions (e.g., mark statistics as favourites, set AT&T WNBA 2022 All-Star Game became the most viewed All-Star Game in 6 years, averaging 734,000 viewers, up 53 percent over last years event. All Rights Reserved. As a Premium user you get access to the detailed source references and background information about this statistic. Game 3 (Oct.15, ESPN2) notched 524,000 viewers and peaked at 591,000, making it the most-viewed non-title-clinching Game 3 since the 2007 WNBA Finals. 2021 was also home to the most-viewed regular season game since 2012, when the Seattle Storm faced the Chicago Sky on August 15 on ABC, averaging 755,000 viewers. On the surface, it appears that the women have little argument there is no comparison between NBA and WNBA revenues but first lets understand what WNBA players want. Business Solutions including all features. And thats a 7% improvement. The network said Game 3 was the most-watched, with an average of 524,000 viewers. SportsPro. The showdown between UConn and Baylor in the Elite Eight round was the most-watched NCAA Tournament game in 10 years, excluding Final Four matchups. (May 26, 2022). WNBA players want what NBA players spent decades trying to obtain. The NBA opened the 2020-21 season to a strong start after enjoying the most-watched opening week since 2012, with combined viewership up 67% compared to last year. That parts crazy to me. 2023 CNBC LLC. Kena Krutsinger | National Basketball Association | Getty Images, What it takes to become an Olympic gold medalist. NEW YORK, Sept. 24, 2021 The WNBA capped off its historic 25th regular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 with viewership up 51% over the 2020 season, and by setting records for merchandise sales online and engagement across its social media platforms. The NBAs annual revenues are $7.92 billion, the WNBAs $60 million which would not even cover the combined salaries of NBA players Kevin Love and Damian Lillard. The champion Chicago Sky sold out both of their home games during the Finals and ticket . All stats are from the 2018-2019 NBA season and the 2019 WNBA season. Later in the season, the league also delivered its most-watched regular-season game since 2012, with ABC averaging 755,000 viewers for a matchup between the Seattle Storm and Chicago Sky on Aug. 15. An NBA Draft . PALMETTO, FLORIDA - OCTOBER 06: The Seattle Storm celebrates after defeating the Las Vegas Aces [+] 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. Diana Taurasi is called the Michael Jordan of the WNBA. Ever heard of her? New York Libertys Sabrina Ionescu became the first WNBA player to eclipse 500 points, 200 rebounds and 200 assists in a single season. Other highlights from the season include: The WNBA Playoffs 2021 presented by Google tipped off on Thursday, Sept. 23, with two first-round, single-elimination games on ESPN2. Spurred by sales of the new Nike H.E.R. Stats say that 66% of WNBA viewers are actually male. St. Louis was out shot by a total of 25-23 and went 2-3 on the power play in the win. As soon as this statistic is updated, you will immediately be notified via e-mail. The 2022 Women's National Basketball Association (WNBA) regular season games were watched by an average of 379 thousand viewers across ESPN, ESPN2, and ABC. The NBAs average ticket price is variously reported at between $51 to $89; the WNBAs $17. The playoffs were the most-watched since 2014. The 2021 Finals are the most viewed since the 2017 Finals between the LA Sparks and the Minnesota Lynx, which registered 563,000 viewers. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In that year, the WNBA averaged 413,000 viewers. That would have been a perfect thing for them to have. Season. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. As soon as this statistic is updated, you will immediately be notified via e-mail. It fell by 35% in the key 18-48 demographic. Season Type Per Mode. Will the recent increase in viewership and engagement provide the necessary proof of concept needed to propel the WNBA to the next level? That likely gives the WNBA a roadmap forward and helps create a proof of concept for a league that is engaged politically and socially while remaining popular among sports fans. When fans werent tuned in, they engaged with social content in record numbers. Data is a real-time snapshot *Data is delayed at least 15 minutes. 2), the Las Vegas Aces (No. 5) followed. Statistics; Cookie statement . Minnesota Lynxs Sylvia Fowles, in the final game of her illustrious career, became the first player in league history to log 4,000 career rebounds and Seattle Storms Sue Bird scored her 1,000. You're joking. May 26, 2022. So today, well take break down the leagues growth. VIEWERSHIP: Combined viewership for the WNBA across ESPN Networks (ABC, ESPN, ESPN2) and the CBS Television Network was up 16 percent over the 2021 regular season, averaging 379,000. statistic alerts) please log in with your personal account. Level of interest in WNBA in the United States as of May 2022, by gender [Graph]. Get full access to all features within our Business Solutions. Please create an employee account to be able to mark statistics as favorites. The WNBA noted its viewership is up 51% when compared to the 2020 regular season. A paid subscription is required for full access. WNBA Moments on Top Shot gave fans the ability to own dynamic in-game moments from WNBA players and legends. We made the roster requirements . Dont just show up for the big moments because WNBA fans and their athletes know this. Terrell Buckley, a 14-year NFL veteran and Super Bowl champion, knows a thing or two about work ethic and during an XFL game on Sunday, he blasted his team for their performance. It seems preposterous now, but only 50 years ago womens high school sports largely did not exist. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising. Interest in womens basketball is on the rise. If you buy something from a link on our site, Queen Ballers Club may earn a commission. New York Liberty (No. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising.. In, Morning Consult. The three-game series averaged 848,000 viewers. WNBA 2021 commercial guide: Every franchise, every sponsor, all the major TV deals. Statista. More people. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers across Disney networks (ABC, ESPN) and CBS Television Network. The NBA watched the NFL capture an eleven-year deal worth more than $100 billion deal last summer. For many American viewers, the WBC will serve as an introduction to the top talents of other leagues . Create your account and get enhanced access to all the latest stories. The four-game Sky-Mercury WNBA Finals averaged 548,000 viewers across ABC, ESPN and ESPN2, marking the largest audience for the event since the five-game Lynx-Sparks series in 2017 (559K). The 2021 NCAA Womens Final Four pulled some of its highest viewership numbers ever. Viewership increased 23% from last year's three-game sweep (Storm-Aces: 444K) and up 43% from the five-game Mystics-Sun series in 2019 (381K). Plus, we discuss some fun attendance facts that might surprise you, and what led to 69 million social media impressions for the league this year. The first and second rounds are single-elimination games. NBA players receive around 50% of shared revenue within their league, whereas we receive around 20%.. Much has happened since the NBA Board approved the concept of the WNBA. As a Premium user you get access to the detailed source references and background information about this statistic. (But) there will be more opportunities for that coming up next season.. Back in 2020, the WNBA and the Womens National Basketball Players Association signed a landmark collective bargaining agreement. Moreover, as pundits debate whether a severely depressed sports viewership landscape is that way in part because of increased athlete activism, the WNBA perhaps more than any other league used the platform of its games to organize political and social movements among fans and viewers, and did not suffer. WNBA games averaged 321,000 viewers across ESPN, ESPN2, ABC and CBS during the regular season, up 51% from last year and the league's most-watched season in 13 years. "Level of interest in WNBA in the United States as of May 2022, by gender." You only have access to basic statistics. The four-game series averaged 548,000 viewers, according to ESPN. ESPN said the WNBA league attracted 417,000 total viewers for Game 4 of the WNBA Finals on Sunday between the Chicago Sky and Phoenix Mercury. As part of the agreement, the league established a new platform, WNBA Changemakers, to attract corporate investment in the league. The Sky won their first WNBA championship after beating the Mercury 80-74. The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. The showdown between UConn and Baylor in the Elite Eight round was themost-watched NCAA Tournament game in 10 years, excluding Final Four matchups, reported Forbes. That game averaged 755,000 viewers on ABC. Furthermore, as part of the WNBA raising capital, they had outside advisors come with an analysis showing that their viewership is on par with the NHL, NASCAR, and MLS. You cant ask for anything better than to have a 15 percent increase (for the Finals) when the NBA Finals is down 49 percent.. Black History Month: Emerging Leaders | Renee Montgomery: An Owner with a Players Perspective, WNBA Draft 2023 Presented By State Farm To Be Held On April 10th. Opinions expressed by Forbes Contributors are their own. As for the WNBA post-season, it was the most viewed since 2014. And the 2021 WNBA Finals Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers. ET, before the No. Because it's time., This is a BETA experience. Sky forward Candace Parker finished the game with 16 points and team-high 13 rebounds. August 17, 2022, League Sets Social, Digital and Merchandising Records , In Their Final Seasons, Sylvia Fowles First Player to Record 4,000 Rebounds in a Career; Sue Bird Records 1,000 Three-Pointers Made , The 2022 WNBA Playoffs Presented by Google Tips Off Wednesday, Aug. 17. Chart. The WNBA reached several milestones in its landmark season. US broadcaster ESPN has revealed that viewership of the Womens National Basketball Association (WNBA) has been up significantly during the early weeks of the 2021 regular season. Chart. . Opinions expressed by Forbes Contributors are their own. Game 2 (Oct. 13, ESPN) became the most-viewed Game 2 since 2003 and the most-viewed Finals game since 2017s Game 5. Would you be willing to send a $5 tip to our Venmo tip jar because it helps support our reporting? MPG Minutes Per Game . This represented the league's. They did that during the NBC days. LPGA golfers face the same challenge. In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. Twenty-five years ago, the National Basketball Association Board of Directors approved the Womens National Basketball Association. Plum notes the difference in narratives between the two leagues. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. WNBA DELIVERS MOST-WATCHED REGULAR SEASON SINCE 2008 Here's the "Sunday Night Football" viewership so far this season: Week 1: Bears-Rams, 17.64 million Week 2: Chiefs-Ravens, 19.81 million Week 3: Packers-49ers, 19.69 million Week 4:. The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. The 2022 WNBA Playoffs presented by Google tips off on Wednesday, Aug. 17, when the No. You cant ask for anything better than to have a 15 percent increase (for the Finals) when the NBA Finals is down 49 percent, John Lewis of Paulsen Sports Media Watch said last October. Take the Orange Hoodie campaign in which the league partnered with ESPN and athletes across sport to push its signature orange logo hoodie, sold by Fanatics, as well as general excitement in the lead-up to its opening weekend in late July. 1 Connecticut Sun and the No. Please do not hesitate to contact me. All 17. The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. The league is nearly irrelevant to the average sports fan. Which was a drop of 16% on the previous year. TheSeattle Stormled the league in team merchandise sold. This will also be the first time since 2015 the tournament has been played outside Indianapolis, making its inaugural appearance in Minneapolis at the Target Center, home of the four-time WNBA champion Minnesota Lynx and the NBA's Minnesota Timberwolves. viewership dropped roughly 50 percent . Enjoying SportsPro content? How do you get that bias out of that valuation model? Liston 7 pts 2 reb 2 ast (gets back up minutes at 2/3 behind the starters and Wright 10-15 min) Hooper 7 pts 3 reb (backs up Powell, Hodges, TJJ, and GloJo at 3 and 4 for 15-20 minutes a night) Marshall 5 pts 3 reb 1 ast 1 stl (gets 10-15 minutes off bench behind Carson and Cappie at the 2 spot) Sims barely edges out Ogwumike for rookie of the . I cover the Phoenix Suns as well as the broader NBA and WNBA, PALMETTO, FLORIDA - OCTOBER 02: Breanna Stewart, #30 of the Seattle Storm drives to the basket against A'ja Wilson #22 of the Las Vegas Aces during the first half of Game 1 of the WNBA Finals at Feld Entertainment Center on October 02, 2020 in Palmetto, Florida. Most-Viewed Postseason Since 2014 There have been ups and downs along the way, including a worldwide pandemic the league is still navigating this season. And though the U.S. Bureau of Labor Statistics did not [] The highest-rated game in the WNBA's 25th anniversary season: an Aug. 15 contest between the Sky and Storm. An average of 379,000 viewers watched WNBA games on ABC, ESPN and CBS, the league said Wednesday, a 16% increase from 2021. The BarDown podcast will investigate, uncover and explore long-form stories at the intersection of sports . [Online]. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. The NBA and WNBA have little in common, other than they play the same sport. What might be better is a carryover buzz from Womens College Basketball. Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers. It has taken decades to overcome such backward thinking, and the womens games have been playing catch-up ever since. The 2022 No. 2),Diana Taurasi(No. Complement's plant-based kitchen sweepstakes Weather report: Study shows bovine meat and milk factors linked to colorectal cancer, Farm Rich plant-based mozzarella sticks in Walmart and Kroger, plant-based raw tuna coming to San Francisco restaurants The Beer You Should Order, Based on Your Zodiac Sign (Best Life . The WNBAs Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC, a drop of 16 per cent on the previous year. 2 Las Vegas Aces earned a double bye into the WNBA Semifinals (third round). Morning Consult. Copyright 2023 Deseret News Publishing Company. The latter doesnt produce the same revenues or interest as the mens game (quick, name five of the best LPGA players). The drop of new jerseys alone yielded over 69 million impressions on drop day. You need a Statista Account for unlimited access. You cant ask for anything better than to have a 15% increase (for the Finals) when the NBA Finals is down 49%, John Lewis of Paulsen Sports Media Watch said. The introduction of the NWO brought a drastic shift in television viewership, fueling WCW to an unpredictable 83-week smackdown in the battle for ratings supremacy while breathing new life into . Washington out shot Anaheim by a total of 39-23 and went 0-3 on the power play in the game. Nobody wants to acknowledge that some sports translate better than others for both men and women, for whatever reason. (Photo by Julio Aguilar/Getty Images). most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. The WNBA fails to generate even one percent of the NBA's $8-$9 billion in revenue. Get this delivered to your inbox, and more info about our products and services. The Seattle Storm vs. Chicago Sky game on Aug. 15, broadcast . A WNBA roster has a maximum of 12 players, whereas an NBA roster has a maximum of 15 players and a minimum of 12. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. Across 17 games, the 2021 playoffs averaged 367,000 viewers, 63 per cent higher than the entire 2020 postseason (226,000 average viewers) and 42 per cent higher than 2019 (258,000 average. The share the percentage of households with. Also viewership for the seasons opening weekend rose 325% in Canada. However, the shrinking interest is more than a concern. Furthermore, the 2021 NCAA Womens Final Four pulled some of itshighest viewership numbersever. Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). 4), and the Chicago Sky (No. Early metrics still showed spikes in WNBA viewership, with Game 1 racking up an average of 555,000 viewers for the most-viewed Finals' opener in five years. In, SportsPro. The WNBA has also made room for males who share their vision. The Pac-12 and SEC commissioners will be bringing NIL issues to lawmakers, High school girls golf: 3A region recaps, Richfield, Morgan, Union and Judge Memorial claim region titles, High school boys soccer: 3A/2A second round recap from Wednesdays games, It reportedly wont be long until the Mountain West Conference eliminates divisions, Change may be on the way for the transfer portal and college football recruiting. We've been waiting for this kind of recognition for so many years. Profit from the additional features of your individual account. I cover women's sports and the intersection of sports & society. WNBA Stats and History Statistics, scores, and history for the Women's National Basketball Association. And the 2021 WNBA Finals winners, the Chicago Sky, sold more merchandise on Fanatics since their WNBA title win over just two days than any other prior WNBA champ has sold in the first 30 days following a title victory. According to ESPN, the audience figure represents a rise of 74 per cent on the average for the entire 2020 season and an increase of 45 per cent compared to the average viewership during the 2019 campaign. A link has been emailed to you - check your inbox. The highest average was the Phoenix Mercury with 5,849 and the lowest was the Los Angeles Sparks with 1,144. Felicien, who formally covered the Atlanta Dream for the Atlanta Journal-Constitution, has been encouraged by the increase in WNBA engagement heading into this season. (Photo by Julio Aguilar/Getty Images), television ratings were down 16 percent in the regular season, organize political and social movements among fans and viewers. Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. Draft coverage peaked at about 463,000 viewers. A hockey podcast that doesn't talk about last night's scores. In essence Black males are the main supporters of the WNBA, yet Layshia Clarendon decided to focus her anger towards them. That means they have an opportunity to keep growing, and are popular online where those fans who do not tune in live. The drop of the new jerseys yielded over 69 million impressions on drop day. The league started the 25thseason by introducing its new official game ball by Wilson Sporting Goods through a new multiyear global partnership. And Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. Show publisher information How about how many people were willing to leave the comfort of their homes and hit the arena? That is a 49% increase compared to 2020 and 24% increase to 2019. ET. It then followed up the news by announcing prior to the start of the season that U.S. Bank would become the newest member of the WNBA Changemakers, the leagues collective of purpose-driven companies that harness their power to elevate women in sports and support the leagues mission around advancing diversity, equity, and inclusion. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. And Game 2 of that series averaged 1.2 million viewers on ABC. ESPN said the 2021 WNBA Finals between the Chicago Sky and Phoenix Mercury attracted an average of 548,000 viewers throughout four games. Half of that 66% are Black males despite the fact that black men make up around 7% of the US population as a whole. For specifically the WNBA Finals in 2021, the first game of the series (Chicago Sky vs. Phoenix Mercury) peaked with 547,000 viewers, making it the most-viewed opening game of the Finals since 2017. Alex Ovechkin has led the Capitals this season with 33 goals, 24 assists, and 244 shots on goal. ESPN is making it easy to watch the Draft, Bria Felicien, the creator of The Black Sportswoman, said. That number was up 18% year over year, according to ESPN, despite the competition. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. The premiere episode of Not Dead Yet had about 7.6 million viewers and a 1.76 rating among the 18-49 demographic in the seven days after its premiere on across linear and digital platforms. . WNBA; Wrestling; XFL; More Sports . Meanwhile, the Minnesota Lynx and Phoenix Mercury mostly held steady. The NBA's sponsorship revenue is about 100x the WNBA's; the NBA's cable viewership is 88x the WNBA's; and the . Statistics; Advanced Stats; Standings; News. Every WNBA Player. This year the WNBA celebrated its 25th season and with that came exponential viewership growth across multiple categories on ESPN networks. In the leagues previous 25 seasons, a total of just nine regular-season triple-doubles had been recorded with no more than one in a given season. The ideal entry-level account for individual users. ET. Access to this and all other statistics on 80,000 topics from, Show sources information
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