why did nabisco stop making ideal cookies?

Years ago I ran across these cookies for the last time while on a ski trip at incline village Nevada - I bought 2 bags and planned to bring 1 home but they didn't make it all the way home :-), Holy Crap!!!!! I remember grocery shopping with my mother at the commissary in Newport RI. They usually were gone during the drive home from the grocery store to the house. Please Nabisco, make a good business decision and bring these back. The company was improving the cookies, making them more attractive to the modern health-conscious consumer. These were and remain my all-time favorite cookie. I thought I was the only one who did that - not anymore after reading these comments. Visit a sweet shop selling one of the first candies ever made and sold in America. I was looking up pinwheel cookies and came across Ideal. My grandmother used to always have Ideal cookies in her cabinet when she lived in Arizona. The fact my kids never had one is enough reasonwait, not it's not. I would love to get my hands on them again. Golderberger had some thoughts on the Hydrox, too. Nabisco Giggles cookies were introduced in the 1980s, and they were only sold for about a decade. read petition letter Dear Nabisco, I grew up in the midwest and I beleive Karen is correct above that the Ideal was only available in the fall and winter. I've been looking for them for years-I was thinking maybe I just didn't remember the name and that's why I couldn't find them. Still dream about these - anybody ever try to make them at home? I would weigh 500 lbs more than I do now if they didn't, and willing to pay alot per bag so I'd be broke. I have thought of these cookies so many times over the years. Thats not to say that Hydrox didnt have natural advantages. Addicted to Ideal cookies in the 70's . MUST. That is absurd in a world where Reese's Peanut Butter Cups are one of Hershey's #1 sale items. Some of these gingerbread cookies take months to make. Im disappointed to learn that they no longer make these wonderful cookies. I had no idea there were so many Ideal Bar fans out there. Nabiso failed when they discontinued this winner. When my parents bought the ideal bars, it was a big deal. I'm 51 years old now, and my only fear is that if Nabisco ever introduces this cookie again, I would promptly buy a couple of packages of them, pour a nice glass of cold milk, eat through the first package, and probably a few of the second. What a great bday present that would be - a package of Ideal Bars!!!! I certainly DON'T, and my not buying cookies shows it!!!! nostalgia) things are "In" right now. I have been searching for these damn cookies for decades hoping upon hope I could find them again. I was thinking about these cookies today and found all your comments. 1985 Nabisco Brands merges with R.J. Reynolds. The following are comments left about Ideal Cookies from site visitors such as yourself. I continue to hopefully search. I've written Nabisco, and now the parent company Kraft, several times and I usually receive a form email back. This TEMPLE OF ANSWER that i met on this was my God of savior please contact them now if you are having same problem email is templeofanswer@hotmail.co.uk phone number is +2348155425481. Hope they see it. The closest thing I found to these are the little Debbie peanut Butter bars that are very simular in shape. the real reason is that it was the perfect cookie. They were the Cadillac of commercial cookies. They were very good/, So there's no way to get these anymore then? I have never tried them. Agreed. Thought I was the only one who felt this way about Ideal. I would love to have them again. Do any of you remember how much better they tasted when they were cold. The chocolate cookies with carmel and peanuts I think was called Haystacks. Finally, I accepted that I'll never see them again, but I still reflexively look in the cookie aisle when I'm in the grocery store. to see if I can find these cookies. I USED TO GET THE IDEAL COOKIES FROM MY PARENTS AS A GIFT. They are as close to the Ideal cookie that I have ever found. I am not the only one to miss them SO much:) I would buy these religiously if they were made again. It was my favorite cookie as a child and I've never found one I liked better since. I found this site this morning. Ideal Bars were my favorites too (along with peanut butter Spoon Candy, also by Kraft/Nabisco)! BRING THEM BACK. On the way home, I ate just as many as where missing and put them back on the shelf. Go figure! Well once upon a time my Mom bought these cookies and I faked being sick to stay home from school so I could find where she hid them. I was surprised to find out how many other people loved those cookies as much as I did. Please bring it back, Oh How I'd love to have that cookie again -- please bring it back. They will always pull a box out right before we were leaving. Whatever they did to make this cookie, it was the BOMB!!! I knew they were peanut butter logs - I couldn't remember the Ideal part. evenings watching TV and eating a package of them with Daddy & cold white milk. They were perfectly balanced, the right size and flavor. Who knew so many other people loved my favorite cookie ever? PLEASE bring them back!!! There is a whole new generation that would love them. i.ve been looking for those ideal bars everywhere.when i was younger i used to babysit i took my money and go to the store and buey ideal bars and eat the whole package they were so good.i wish they would bring them back!!!!!!!!!! I am so dissapointed I can't get these for him. Anyone know the name of the shortbread or sugar cookie with a hersey-kiss type chocolate drop on top? The price got really high and they did not sell that well. It makes no sense!! They were a very high quality cookie. Carl J. Lomen used legal loopholes and Santa Claus to build his meat business. I loved these when I was a little girl. Even now, so many years later,I have never found another cookie that I have enjoyed more. I love these cookies! Please NABISCO bring them back. Nabisco, short for the National Biscuit Co., is most famous for cookies such as Oreos and Fig Newtons. I still look for them at the store too! Grew up in New England and now live in California. I remember his yelling about the peanut butter bars, and I would feign ignorance. Email and call 877-535-5666 or you can email Nabisco: cis@nabisco.com Let's get em back!!!!!!! He's not a peanut butter fan, so I don't think he really cares if Nabisco brings them back. I would start with me first and the pass them down to the next generations! That has never made sense to me! It's a crime! My Mom and I were just talking about Ideal cookies. So i made the recipe as per instructions, with only one change: swapping in a cup of rice flour for the cup of potato flour. I have never stopped thinking about those cookies. They are the B E S T Cookie and if Nabisco doesn't want to make them anymore, then someone needs to reintroduce them. "Correction" I called this Cookie a candy bar in my rush..my apologies. We're all demanding the cookie - where is the supply? Wonderful cookies the kids and I loved them then they disappeared! They are both treasured cookies. Nabisco if you arent going to bring back the Ideal Cookie, then sell the Cookie recipe and rights to some company that will. I am going to email cis@nabisco.com (found this email address on another website of other people begging for this cookie to come back). Apparently they were well loved and a very popular cookie. Not only does it cue back to Hydrox, but its a fun, whimsical name that really works with the Keebler imagery. Keebler marketing director for cookies Carolyn Burns explained to Fortune in 1999. I just wrote this letter to Nabisco: There is an army of us who would love to see you bring back your Ideal cookie bars that you discontinued perhaps some 30 years ago. The Ideal bar was more of a candy and Reeses sticks are more of a cookie. OK, so what WAS it about the Ideal bars? Another option for you might be to spread peanut butter on Ritz crackers, dip them in melted chocolate chips, let cool and consume. Hacked recipe available? Once I tried to carefully dig out the peanut butter then eat the cookie. Aside from this, I remember not only the great flavors of those treats but the sheer QUALITY of them and all of Nabisco products. I'll send a link to my sister. It is more true than not, that if you gave Nabisco a goose that laid golden eggs, Nabisco would immediately slaughter that goose rather then pay to feed it. All the other cookies out there except for Pinwheels, Mallowmars and maybe a few others aren't any good; in fact they are terrible compared to Ideal. Giggles were shortbread cookies filled with fudge and vanilla cream, like an Oreo. Feast or famine was my and three other siblings lives due to my fathers dreams and my mom chose to buy Ideal cookies with the last few dollars left one week because we loved them that much! Last I saw them was the early 1980s. Here is the Nabisco email for comments. I've often remembered the ideal bar with fondness and wished I'd had one. When I first got married I would buy them from the grocery store (back in 1982) and my husband and I would tag team these cookies until there was an empty package left in the cabinet. I want one now! There is nothing close to them. Devour is the word that someone used on this thread, and I have to say, I totally understand where you are coming from. This was a huge part of my childhood and teen years for my siblings and parents. Please, please, please Nabisco. Discontinued Products :: Nabisco :: Discontinued Nabisco Products. Have tea in a cemetery with a dazzling view of Istanbul. Nothing compares. If someone else beats you to the punch, it's your loss, and our gain. Does anyone think they will ever bring them back???? She would always get furious as to why we were sneaking hers when we had our own. We need to bring thse back. I hope someone takes the challenge on! Of course Mom would hide them from us and I could not wait until I grew up so I could buy them for myself. The world needs Ideal Bar cookies now more than ever! Without a doubt we would find them. Nabisco also used to sell assortment packages that are no longer produced. Wow, I was checking the internet to try to find the recipe for my mom since she said they do not make them anymore. These teeth-melting treats were promoted heavily, but disappeared after a few years. Please bring this cookie backit's been gone way too long!! Bring them back! Cheers to all you fellow Ideal Cookie Lovers! I wish I or someone could buy the reciepe and bring them back. I immediatly thought about Ideal cookies for the first time in many years, looked on Google and found this site. Maybe I will try making them myselfhaaha.might take a few thousand tries. Pleeeeease bring them back! Price would not be a factor for sales of the greatest cookie ever. Nabisco is owned by Kraft Foods. My father and I used to sneak the whole package the moment my mother brought them home from the grocery. Finally, my father started counting them. I wish they would bring them back. And they completely disintegrate in your hand when you take a bite! Glad to find this comment page and know we are not nuts. The chocolate peanut butter logs were a staple in my grandmother's cupboard. bummer. Yup, I've been craving them for years now and, alas, still no Ideal like an ideal. They're calling to me now! !I've never had a cookie I've enjoyed as much. Oh so very good. My dad used to get at least to boxes of these one for himself and another for the kids. The legacy of Sunshine Biscuits also didnt suffer too badly, and Jacob Loose died a rich man. If you want a good substitute, though remember that it's merely a substitute, try the Trader Joe's Chocolate-covered Peanut Butter Pretzels. What surprises me is they still make the Pinwheel which was the same line..even the same color package..kind of their higher end type cookie. Please, oh please, bring them back. I too am a lover of the Ideal Chocolate Peanut Butter Bars. Contact Kraft/Nabisco and let them know that there are LOYAL Nabisco customers that want to BUY Ideal Bars! I'm emailing them as we speak. JPC. You can't find anything that even comes close to the taste. my Daddy just passed away recently @ 86 so these memories are running rampant through my mind. There was a whole ritual to my after-school consumption of this sweetest of sins: We would take them out of the 'fridge (I thought that mom would hide them in there, but now I understand it was because of the low melting point of the chocolate). Here's the link everyone, tell them about it! Nabisco, please bring them back!!! Those of you from the Philadelphia area may remember that the Ideal Bars were originally made by Acme Markets and were packaged as an Acme product until Nabisco bought the recipe from Acme. We talk about it often and it still makes us laugh. Ideal chocolate Peanut Bars were the best cookie product ever produced. I wrote the Nabisco Company a few years ago and they said they stopped making Ideal Bars because they were not selling as good as they wanted. Its an idea, and it might be similar. Then she'd say, "Now, Peter, you know that four is your limit." I remember them well. I don't understand why a company would stop making a product that is so popular. were they to good for human cunsumption? When my husband & I were dating we used to sit down & eat a whole package at a time ;). Ideal. Does anyone remember how some of them used to be more rounded and others were flatter? Only it turned out, four years later, to also be a game-changer for Nabiscos Oreo. Really? See answer (1) Best Answer Copy Nabisco says that when enough people request the cookies, they will bring them back. WHY did they ever stop making them WHY?????????? I would love to have a nice cold glass of milk and a few Ideals right now. Maybe they didnt make enough profit or something. They were the best cookie ever. Well do you know I went right back up to that shelf and proceded to eat the rest of them. My best guess why Nabisco quit making them is that they were too expensive to produce; in order to maintain the high quality of the product the retail cost would be unrealistic. Please, someone foreward all these requests to Nabisco. Probably a good idea they stopped making those. Lots of people WANT these cookies back in production!!! Even just a small note to bring back a beautiful cookie to me would be one step closer. I'D SIGN!!!!!!!!!!!!! I wish I could get through to Kraft/Nabisco! She had the idea of looking for them online. Mondelez International, Nabisco's Chicago-based parent company, makes some of its snacks in Mexico, but it said in a news release that production from Fair Lawn and Atlanta, where it is closing. I remember them not being available in the summer months and assume this was because the chocolate would melt. I've been looking for them for years!!!!! I'm with you guys; Scott, Jim, Jan, et,al My most treasured memories of the seventies include that cookie/bar. I also LOVED Ideal Cookie bars. these must be brought back they would fly off the shelves..these were me and my sisters favorite cookies!!! I still crave them and will support any effort to making them available again. I am glad to see I am not the only Ideal obsessed kook out there. !I wish Nabisco would bring them back!!!! :). Ideal coolies will never be forgotten by those who were fortunate enough to have experience a different kind of taste of cookie. These were indeed the best store bought cookies ever made! Nabisco Cookies. I miss Ideal cookies and they were my favorite store bought cookie in the seventies. There were air gaps between the various layers of the one cookie I ate so far. Bring 'em back Nabisco it's time!!! Finally I returned home with the Ideal cookies after eating my final bite so that the perfect amout was found by my Mom. These cookies were highly addictive! Seriously. I've been wanting the name of the IDEAL bars so I could tell Nabisco to make them again. But when you see fancy cookies today packaged as 8 cookies for $4.00, there must be a market for the hi-price cookies! We lived in Florida and they tended to melt otherwise. Check out McKee Bakery to find Peanut Butter Crunch Bars. Midnight munchies were also a time to slip away to savor these delectable treats. I will go on the newsdo commercials for you.whatever it takes! Oh how I miss that Ideal cookie! How I wish we could still buy them. I had forgotten about these!! Such a wonderful cookie, I sure wish they would bring them back!! They were our special treat. Please bring them back! NOTHING COMPARES, not even close.Ideal Bars were easily the greatest cookie ever mass produced,SORRY OREO, but its true. She says candy bars today do not compare to the real dark chocolate coating because she says today's candy bars are made with very little real chocolate or coco. After a little research I have discovered that Nabisco was bought by Kraft back in 2000. It's always about the money. My brother and I could eat a whole package of them in one sitting back when we were kids (ahhh, the good old days of a speedier metabolism!). Try the frozen treat that inspired Arrested Development's famous banana stand. OMG I have the same problem finding Nalley's Chip dip in all stores, another one of those tastes from the past My sister and I just got back from a road trip down the coast of Oregon and then back up I-5 going North. It's a shame they don't listen to the loyal consumers (as this blog demonstrates)and make that investment into bringing back such a popular item. Not to many, and just enough (until the next trip to the store! Where can you find these cookies ? After dinner, I couldn't eat much, but I even got to share some more Ideal cookies with my Mom and this is where my life of food-crime began. You can wait around and hope but, frankly, I'd be astonished to see anything of their class again. I don't know what is stopping them. And, for a minute, it felt like a game-changer for Sunshine Biscuits. Bring em back at any cost Nabisco we will pay any ransom. Consider supporting our work by becoming a member for as little as $5 a month. Best sweets I ever ate!!! When we wanted peanut butter and chocolate at my house when I was a kid in the '60s and '70s, these are what we ALWAYS got. and Cheese Nips. The problem, you mightve guessed, is its name. There obviously must have been a quiet, well financed deal made for Nabisco to "bow out" of the competition! Maybe I will email Keebler and encourage them to check out this site - for sure there's a demand - so how 'bout they provide the supply - :). I make something very very similar. Along with that - bring back pudding pops! Another favorite of mine was TostettesI loved them because they were so moist and full of fruit and had a little sprinkle of sugar on topjust the right amount (cold or hot). For Nostalgia they really should reproduce some of these old snacks. How do we get to it? I agree - best cookie ever! I do all the shopping! google_alternate_color = "E7F0EB"; He was going on about what happened to "his" peanut butter bars. I talk about them and people have no idea what I am talking about. The biscuit containers and the china scoop to retrieve the biscuits, are prized along with: wood crates carrying the N.B.C./National Biscuit Company label, and early metal tins, store . "So . I can recall in the early 70's playing football with the neighbood kids in the fall and after working up a good hunger pain we would walk down the block to the local A&P store and buy a package of Ideal cookies and eat them all. Follow us on Twitter to get the latest on the world's hidden wonders. google_ad_channel = "9301152533"; These were my favorite treat as a child! My husband and I started to think maybe we had dreamed about Ideal Cookies. The assortment packs included several types of cookies and were marketed for families or parties because of the variety they offered. These cookies were the source of numerous battles in my house. In the past 10 years or so I have not found them and about 2009 time frame I asked Nabisco what happened and they said that they stopped making them totally. Please bring them back. They were the absolute best cookie I ever ate. My Mother kept these IDEAL Peanut Butter Cookie Logs in the Bread Box part of our shelvesthey were maybe three inches long and sorta like a flatted log.dark rich chocolate, didn't taste cheap.and had an inner crispy peanut butter filling, with some moisture.something like a Clark Bar taste, only a bit more of a cookie. My Mom too kept these hidden as much as possible because we would devour them. The best ever cookie. I just saw this Comment Page Today; I Agree with Brenda who wrote earlier this very day, and so many, many others eho commented over the past 12 years, that IDEAL COOKIES were the Absolute Best snack of childhood and beyond, to whenever they stopped being made. What I wouldn't do to just have one more!! I found this today searching for clues on Nabisco Tidbits (also sadly no longer made) and found ths link and also found Chocolate Snaps - another old Nabisco snack no longer produced. I loved these Ideal Peanut Butter Bars tooooo much! Need to get these back on the market! I used to buy Ideal cookies when I lived in Wisconsin. Little Debbies just don't work for me. These cookies were literally like crack. I miss those doggone ideal bars!!!! I have e-mailed Nabisco begging for them to just bring them back as a seasonal item or a limited time only so me & my sisters could stock them in the freezer but I think if everyone would e-mail them maybe they would listen. Roll into small balls and place on ungreased or parchment lined cookie sheets. My brother and I would fight over them on who got the last one!! O. O U. U U U UUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUU. My Dad would buy multiple boxes, then hide at least one in his truck so that we kids couldn't eat them all. Really, we would all buy them if they would just bring them back, I would love one right now!!! Make them again! We just blogged the question to the Internet and are so surprised to find a support group. Nadeau was probably pleased, when in 2015, Hydrox made a comeback. THEY WERE THE BEST. I also searched for them in the past. She says there like a cookie wafer hollow flat log dipped in a rich darkest chocolate with a light peanut butter layer in the middle.yum! Very upset when it was discontinued. I have longed for the Ideal cookie since I got married! How sad. I too have longed for these Ideal cookie bars. Those cookies were both of our favorites. Lets try this. One of the best cookies ever made. You know that maybe they hadn't really existed. "You have to have the right. Wonderful, great combo!! Wish me luck. For example, while Nabisco was stuck spending money on a costly transformation to remove the lard from the cream in its cookies, Hydrox cookies were already kosher, which for decades gave them an advantage in the market. I was in elementary school and my Mother used to buy these cookies for herself and give us kids two and hide the rest. Nabisco the market for them is ready and waiting!!!! please bring back this tasty, tasty treat. Maybe we need to start our own petition to Nabisco! these cookies were great and my mom favorites i wish they would make them again there is not many sweets she can each but i know she would it them again and give up other sweets please bring them back. My biggest beef with the 'chocolate peanut butter' type cookies out there today is they are all too sweet! Still, it is the Oreo that has become the icon.. I used to sell Nabisco cookies, and Ideal bars were a great seasonal item, just like Mallomars and Pinwheels. Please Nabisco bring back these cookies. My mother also tried her best to keep these wonderful cookies to herself and we made a game of finding where she had hidden them and sneak 1m or 2, but of course she always knew. I can not remember the name. I wish they would bring them back at least as a promotional item for a few months, possibly the holiday season???? ISO: Nabisco Ideal cookie bar clone recipe : PJ Virginia - 3-27-2006 : 1: Recipe: Ideal cookie bar information : Halyna - NY - 3-27-2006 : 2: Invite your friends to do the same. When I first saw Little Debbie's version I couldn't believe it. For the sake of money, some men will destroy goodness. They were expensive in the 70;s and our family had tight money, but we got these. When I met my husband 25 years ago his favorite thing was an Ideal Bar - and to this day when I ask him what he needs from the store, his response is always "Ideal Bars". But the cookies design, which was initially sold with an exotic English biscuit twist, was pretty interesting for its era: With an industrial press from a mold, the cookie took on the look of a flower. If Nabisco won't do it I wish they would sell the recipe to Keebler, they have some really good products. Had to google it and found this thread. Please Nabisco bring them back!!!!! PLEASE! If you are determined to continue to refuse to bring these superior products back into production, then at least make the recipes for them available to the people who love them and grew up on them, people like me. Mom would hide them in the refrigerator, but I always found them. The quality of the ideal bar was high and I am sure it would be a challenge to reproduce today. I remember them from 50 yrs ago . I would love to see these cookies back in the grocery store, or even available through online ordering. I am sending an email to Nabisco to lodge my question tonight. Ideal Chocolate Peanut Bars -- oh man do I miss those. I am happy to have finally found the name of my absolutely favorite cookie of my life!! Perfect. THE best cookie ever. Not bad, but not the same. I truly miss these cookies, they are by far the BEST cookie I ever had. Nabisco, are you listening? It's just barely enough for the 2 pie crusts I needed to make this morning, where it used to be plenty with leftovers. The peanut butter was kind of salty and my brother and sister and I could eat a whole pack of them. I totally agree. Nabisco PLEASE bring them back!!! Best cookie ever !! We stopped at a store in Winston, Oregon and we found "Little Debbie's" version of the Ideal bar. I do not know why Nabisco do not hear the voices crying. Ha!.NO REALLY. I often times tell my family about this cookie. There are few things I wouldn't do for those cookies. I loved them and there is nothing even close to their goodness!!! They were the best. Oh man, Words Cant Describe how much I loved Ideal Bars.Its great so see how many people besides myself are obsessed with those little crunchy pieces of heaven. The logs were a staple in my cupboards also. See, the reason these were the BEST cookies is because they were slightly salty AND sweet. My brother DeNault asked me just a few years ago what were those cookies? We should all go to Nabisco.com and start a write in campaign to resurrect them! Also, consider licensing someone to make these cookies under your aegis. The Little Debbie things are similar but nowhere close to as good. With all these people clamoring for these cookies, I wonder why they ever stopped making them. I google searched "Ideal Cookies". I can personally buy them all and will . //2007-06-05: inthe70s And it didnt help that that there was an existing Hydrox Chemical Company on the market, one that sold hydrogen peroxide and was caught up in a trademark lawsuit at the time over the use of the word hydroxa lawsuit that noted the term was used for coolers, for soda, even for brands of ice cream.

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