The second thing we do is spend a lot of time focusing on every show that we have on our network. Whats your best TikTok meme? If anything, were making that more of a focus and paying more attention to it in the last two or three months. One is really good companion content to a lot of the shows theyre making for Netflix. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. The fifth season brings canned laughter and an audience . You get to pick two. In podcasting, I think he realized, I dont have to pick. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. In the tech world, this is a common situation. I know that sounds crazy. If you dont do this, you will never have the reach you need in digital audio. Do you convert people to Apple Podcast or to Spotify? I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. The things youre describing dont always happen, right? Glass-walled conference rooms where they just come up with funnier promo codes? We are interested in video. I only say this to you because thats how we do that sale. I do. Add to My Podcasts. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. I know you do. Number two was this massive marketing machine. Thats right. All of us do this, including myself. I dont predict what we might get. Its not mutually exclusive, first of all. A bonus episode that somehow escaped the vault. Its finally arrived. Hes like, I want to get as much audience as possible. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Is it just Bob Pittman being like, Chaos reigns. He founded it in a Duke University dorm room, and now hes found his way into podcasting. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors I make content. The last thing Id say is more of a human thing. No credit card needed. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Episodes. Are they yours if theyre subscribed in Spotify? And that will lead to conversion for something else for you? The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Malcolm Gladwell has an existing slate of shows. That definitely helps, so we jumped in. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. I understand where we sit in the pecking order in terms of cume. Podcasting is a mass-reach medium. Eighty million a week is the more interesting stat to me. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Ninety-five percent. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. But I also think it fundamentally tripped up a little as a business model. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Its never been any different from day one, and it has made all the difference. See omnystudio.com/listener for privacy information. But that has been their promise for years, and it might still be their promise. Those companies are also struggling. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! So of course I asked Conal about that and lots more. One of these cards literally says, What is your org chart? That is my whole brand. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. What that meant for us was that we were not the main course anymore, as it were. We wanted access to that to shout really loudly about the stuff we were doing. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont know that it needs innovation. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. It is possible to that extent, but its hard to convert to a new platform. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Conal Byrne is the CEO of iHeart Digital. Podcasting not to your question, but as a side answer has bucked that a lot to date. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Whats the structure below you to make all this work? Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. On iHeart Media. It has been a player in the audio space across multiple kinds of distribution for a long time. It thrives when it is a widely distributed medium. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Big Money Players and iHeartPodcasts. See omnystudio.com/listener for privacy information. Subscribehere! You can feel however you want about it, but we all did it. Weve talked with Ashley a lot about this. The short answer is, no, were growing. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. We are a mass-reach medium. In fact, it was always there, but now it has exploded. We basically built an academy where once a year we grab eight or 10 people. Why is that? Will Ferrell was like, Please, please stop running so many ads.. This has made podcasting different. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This is a must-buy bucket of marketing. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Every single question is about org charts. See omnystudio.com/listener for privacy information. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Are you doing that? The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. We tend to think and work sequentially. Weve earned this. You get to market all these shows with your massive terrestrial network and your now massive podcast network. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. That got its own set of executive producers out of LA who shepherd the NextUp program. We taped this episode live at Hot Pod Summit. I can go on as long as I want.. Youre still getting the full ad load. That is technically a long tail show. Its actually a lot of different things. Do you offer rev shares to your creators? There is always something new happening. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. You always do if youre running a startup. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Do you care? Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Weve won in that sense in podcasting. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. I feel like I already know how it went. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. I dont see a reason. The math works out with subscription, but Im not sure how it works out with advertising. We also have an original content series we make with IBM called Smart Talks with IBM. They do it like an hour a day. We havent even discussed the trust issues that are very real on social media. Usually, yeah. I think thats it. We do talk to them. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. This is like a $1,000 CPM host-read ad right here. Be a startup, or is it something that you did? This thread is archived Abs are sure to get a workout from the contagious humor. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. So far, that is all we know, which is a shame. I dont know that well have a big reveal. 246 episodes totalling 170 hours, 51 minutes. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Crypto company Gemini is having some trouble with fraud. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Really, really terrible. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Over at The Late Late Show, Ferrell's Burgundy once again treated the . No. Is that part of your business affairs team, just selling the IP out? There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Facebooks interest has grown and waned and grown a bit on podcasts. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Its not like a low-engagement medium. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Nothings perfect, but its pretty close to perfect. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Youre saying we have to innovate and push back in it, but its still just promo codes. I think they know the effect, long-term, that you have when you stop marketing. Thanks to Ariel who did an amazing job. Not great. The Ron Burgundy Podcast. The counterexample there is obviously Joe Rogan at Spotify. Its a great point and question. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. I have a card here that says NFTs on it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! So if you could just bring back the old format that would be great. Its good content. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Im open to video. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. The day before, I was with Publicis. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. The BD team is livid. Its happening. Again, streaming was a really obvious example of this for TV streaming companies. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A podcast from The Verge about big ideas and other problems. You start to reverse-engineer all the content you make because that works best on such-and-such platform. There is a product lead; Uta Knablein is our chief product officer. We tend to think we have to do things sequentially. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. In Chicago, I sat in front of OMD. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? We have experimented with Jun Group across the years. Everything will get better, faster, and easier if you parallel-path projects. I think its high attentiveness at scale with partners that weve been able to maintain so far. iHeart does a lot of new things. You just saw it happen. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Ive listened to you in the past. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Thats a meeting I want to go to. Well do standard, straight-up, quick-turn, host-read ads. I didnt think I would have or need a robust business affairs department two years ago. In my opinion, I dont think we would be where we are as an industry otherwise. We need certain things to calm down and other things to end. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Nothings perfect, but its pretty close to perfect. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? I will say one more thing. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Ron speaks to Senator Kamala Harris and considers running for president. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. Ive just really struggled to understand why you would do that. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. You have a mass-reach medium. A friend told it to me a year or two ago. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Ill give you an example of a show. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Our job was really simple. I just get a little bit defensive or protective about the other 3,000 shows. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Its why we widely distribute. Humans have a predilection for overcomplicating things. Ron listens to an Opera Singer, to see what all the hype'sabout. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. How did the NFT thing go? Five Stars. Everybody in this room has worked damn hard for the last 20 years to get to this point. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Then, up and coming Tim Heidecker joins him. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. No. Two really different examples. It has been a pitfall of digital media from day one. In some part, because of what Apples moves are, but its getting harder. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Everyone does it. Conal and iHeart Digital earned that success by doing some unconventional things. This one was definitely very real. Its been cool. I feel like its still a thriving business. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. By the way, 75 percent of that third is broadcast radio.
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