How Web Design Impacts Customer Experience

As the saying goes “The first impression is the last impression”, this applies to the design of your website as well. Your website is the first thing that your visitors see once they land on your page. If your website design is good, it will have the ability to throw a spotlight on the objectives of your business in a beautiful way. On the long-term success of your business, the visual appeal, aesthetics, usability as well as other important factors can have a huge impact. You have no idea how these factors impact your business dramatically. So here are some ways website design can draw traffic to your website and improve the productivity of your business by enhancing customer experience.

The look of your website

As said above, the appearance of your website creates an impact by web design. You get to choose how your site looks. This plays a major role in the first impression of your company on your new online visitors. You want your website to have a great appearance, right? There are some points that you should pay attention to such as parallax scrolling, responsive design, multimedia, eye-catching images and big and bold fonts. These will make your site more appealing to the customers.

Page loading time

Loading time of a page refers to the time someone has to wait until a page of your site opens on their device. Google loves websites that load quickly. Do you want to be successful in your online business? Then make sure that your site loads in the blink of an eye, as more and more consumers are moving toward using the internet on their mobile devices. They like sites that use minimal data as well. Now you may ask, “How the loading time of my site can be improved?” Here are some tips:

Remove auto-play multimedia such as audio and video. This way, the mobile users will not have to use big chunks of their mobile data.

Optimize the size of the images on your website so that your site gets loaded as quickly as possible
In order to reduce data demand, use white space on your website more frequently. This will make it easier for the visitors to clearly understand everything that is there on the page, especially for those who are opening your website on their mobile devices.

Navigation

Your website should be such that your users can easily navigate. What would you do if you visit a website and find it difficult to find the information that you were looking for? Go to some other website, right? The same is the case with your website visitors. When they come to your website, they expect to find their required information easily. And when they find that, they become happy and make it easier for you to complete the goals that you have set for your website.

When we design and develop a website at Eppeok Solutions, we follow these ways along with many others. We make use of up-to-date technologies as well as the latest trends in order to make sure that your visitors or customers have an exceptional user experience. We not only look at the design, the ease of use, first impressions and the loading speed of your website, but also the setting up, monitoring and tracking of the goals that you have for your website. Contact us today and let us help you improve your customer experience with our phenomenal web design!

How to keep your website user friendly & give a good user experience?

With the ever changing technology and design requirements all across the technology arena what has not changed is the User Experience. It remains to be at the centre point of all the designs and developments. The ultimate target that every one wants to achieve is a great User Experience or UX.

eppeok_user-experience-areas

Few points that if taken care of could give good user experience when you are getting your website ready could be:

1. Speed optimised pages : Pages that load faster have high chances of less abandonment, though its not a guarantee.

2. Short & crisp text : No body wants to read huge paragraphs of texts specially when most of the users are on mobile or ipad. So make sure the contents are bulleted and short.

3. Consistency : Like everything else website also needs to be consistent across all the pages and contents, images, spaces, placements etc.

4. Responsive : The most important part of UX is a responsive website. With a number of different types of devices around for internet usage from mobiles, ipads, notes, phablets, desktops, laptops etc and all of different sizes, a website fitting into the screen of all the users gives them a perfect user experience.

5. Minimalism : You don’t need put in everything on one page of the website. Just show what is really important and leave the space blank. Let that one word or website do everything for your website.

Today is the best day to take your business online

eppeok_earlystarter-advantage

We know the benefits of going online, having an ecommerce website, getting to customers etc etc. Still for some reason we keep postponing having our own website.

The earlier your start your website the better it is and the best day to start your website is today.

The biggest benefit is that the progress has a concrete shape in front of your eyes. A good site cannot come in a day or two, rather its a long process.

Also once you have your website ready and published you need to make sure it doesn’t go back behind the walls.

You need to keep in mind that you must keep doing something with your website. That can be publishing often, adding to directories etc. That is the best your can do to make search engines know that yes you are alive and your website too.

Are you setting up a new website?

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Setting up a new website in WordPress is a fairly simple process. First, you will need your domain name, and you will want to get hosting for it. Be sure that you pick a domain that really fits your business, but unique and catchy.

Get Your Domain

getyourdomain

 There are many ways for you to get your domain name but I recommend GoDaddy. I don’t recommend GoDaddy for anything else, but they have excellent propagation time to setup your website. Also, their introductory special for .com domains is unbeatable along with phone support.

Ask yourself these questions when picking a domain:

  • Is the domain easy to spell?
  • Is the domain short and concise?
  • Are you using the correct extension? (.com, .net, .org)

Setting Up Hosting

 

web-hosting

 

Hosting is basically the housing for your domain. Your website needs a place to live. Without it, people won’t be able to stop by for a visit and you won’t be able to decorate the way you want. {yes, it’s that basic!} Essentially, without your own hosting, you will have to follow the design specifications of whatever platform you are using.

Sure you can get a free or low-cost website but you will be very limited to what you can do with it. Hosting isn’t expensive and sometimes you have to pay to play. Your business needs to stand out, not blend in, so start with a domain then hosting followed by brand clarity and a gorgeous design.

I use and recommend GreenGeeks and here’s why:

  • Enhanced WordPress security
  • Automated nightly backups
  • Excellent customer service
  • One click WordPress installation

Installing WordPress & add theme of your choice

 

wordpress-logo

WordPress is the platform for you to create your blog posts, your pages and everything for your website.
These instructions are for the Green Geeks cpanel but you could use them as a base. If your hosting backend (cpanel) looks absolutely nothing like this you could simply Google “WordPress installation hosting company“.

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21 Reasons of having your business online

We will be crisp and short when we tell you these 21 reasons:

Reason #1 – Online brochure
Reason #2 – More customers
Reason #3 – Business value
Reason #4 – Influence
Reason #5 – Time to show off
Reason #6 – Helps with business goals
Reason #7 – Low barriers of entry
Reason #8 – 24 hours per day
Reason #9 – Communication with customers
Reason #10 – Marketing
Reason #11 – Customer support
Reason #12 – Email@mywebsite.com
Reason #13 – Press releases
Reason #14 – Stick it to the man
Reason #15 – Any topic or hobby will do
Reason# 16 – Connect with fellow web masters
Reason #17 – Gives you a voice
Reason #18 – Do business your own way
Reason #19 – Beat the big guys
Reason #20 – Instant credibility
Reason #21 – Helps you to find a new job