Why creating a Brand Identity is important for your Brand and just having a logo doesn’t mean your brand identity is setup.
Well the answer lies very much in the question itself. Because it gives identity to your brand.
You brand should speak for itself. Your branding should showcase its uniqueness, its vision and mission and give a sense of being connected.
How you should setup a brand identity
Step 1. Research your audience, value proposition, and
Step 2. Competition search. (You don’t have to compete but have to find how you can rule the market)
Step 3. Design the logo and a template for it.
Step 4. Dare to be different. As I mentioned don’t think of competing the market but think of ruling the market.
