Why You Should Get A Website For Your Real Estate Business

The real estate business is definitely one of the glorious ones in today’s world. Making your real estate business dynamic with cutting-edge technology is inevitable. It doesn’t matter if you are old school or a beginner, you need to make it right with technology.

First, you need to have a website. Not a random one but the right website that will suit your business inch-perfect. The outcome becomes great when you take the help of reputed web design & development solutions.

The benefits of having the perfect real estate website are plenty. But the disadvantages of not having a real estate website are real and significant. Chances are pretty high that your business will be left behind the competition.

It is the age of competition!

Here are the benefits explained in brief.

  1. A Robust Online Presence

Today, people perform Google searches before they make a decision. With a proper website, your business will be easily found instantly by the users on Google and other search engines. You will attract more people to your website. It is highly recommended that you update your business on the website with the proper address, phone number, e-mail, specialization and business listings. It should be easily seen just with a touch or a click by the mouse.

Expand in more places, more categories, target specific keywords and add the best online marketing strategy with a website. People will find your real estate in multiple ways and your business will be pretty hard to ignore and miss. Area-specific Google My Business listings are mandatory.

  1. Bulk Lead Generation

The old days are gone. Putting ads on yellow pages, highway billboards to hope for that people will call you – the strategy is not effective anymore. It will cost you thousands of dollars.

That is why you need to go for a modern-day approach. Use an online form or something similar to this where you will find your potential clients. It becomes easier with the help of a website. The real estate website can lead visitors to social media or vice versa. Make sure to add regular announcements so that people sign up for your newsletter.

With time, you will have a long database of your potential clients.

  1. Deliver Higher Exposure To The Properties

For the most part of any professional real estate website, it should be covered with property descriptions.

Make sure to put –

  • Full property descriptions with details
  • Outstanding property photos that are done with digital photography
  • 360 degree online virtual tour to the visitors

Provide clickable links where necessary, use little spaces, don’t make the descriptions dull and make the experience interactive to the visitors. For more expansion, you can share your real estate website listing on social media, multiple real estate websites, real estate communities and others where your marketing approach will see the light.

Don’t waste your money by doing paper and magazine advertising. These days are gone and the methods ain’t effective anymore.

  1. Get Involved and Share Stories

The more you tell your audience about you, the more you will get your potential clients. Make sure to tell one or two liners or a few lines to describe your properties well. If the audience finds it interesting, they will surely check out and you will get your valuable potential clients. It is useful for any service-related business as well.

Try to participate in several related events, get more involvement in communities by involving others and yourself, display the awards or rewards you got – the ultimate aim is to tell more about you.

If people get a chance to know you individually then your real estate marketing efforts will be a great success.

  1. What Your Business Is About

If you are waiting for a local journalist or local bulletin to write articles about you then don’t. Thanks to modern technology that today the power is in your hands. You can write and share your own articles via strategic web techniques. It will attract more readers to your article.

You can regularly publish and update blogs, articles for no cost at all. Make sure to fill it with your business details like your real estate expertise, regions you work, year of experience you have, successful stories. Include outstanding and highly illustrated photography, add videos and make the entire presentation mind-blowing.

Put it out and it will be visible to the whole world.

  1. Build A Brand

In the real estate world, you have to transform yourself into a brand or at least follow the practice. What is it? Now think about the most popular and celebrity-like real estate brokers in your region. The public is familiar with the face like any other popular stores, school and others. It draws the picture of credibility and people can trust the popular faces.

This is called top-of-mind awareness. If you can adapt the practice in your real estate business then building a brand around you will be easy. With time, a face to remember, a logo and an attractive slogan – the combination will work like magic.

  1. Qualified Listing Presentation

The real estate agent shows properties to the seller with a listing presentation. With it, you can decide whether the home seller is qualified or not. It generally consists of pricing, relevant stats, marketing strategy, experience and the face value carried by the agent as a bonus. Putting all this info on your website will save a lot of effort and time.

It is quite possible that your seller has seen it before, gets impressed and placed you the call in the first place.

  1. Easy Information Exchange

Waiting for the call of potential clients and when the call happens you allow your potential clients to talk to your receptionist first – there is no need for any of it. In these instantaneous days, these first complicated steps can turn off the busy or impatient potential customers.

Put all the information on your real estate website with a few lines. Make sure the visitor can read it within seconds and redirect to the next step. It will omit the need of setting up an appointment, driving to meet personally and spend time just to get the initial impressions. These days are over.

Your real estate website should display all the info to the visitors and make the entire experience hassle-free. Update all property info including your business details as well. Visitors should get all the info on your website. After putting all the related information, adding a perfect CTA button helps the visitors move on to the next step easily. In the end, you can ask for the client feedback with a proper feedback form. It will increase your reputation and ranking on search engines.

 

So, it’s time to make the real deal!

Get the best, simple, interactive, fast and user-friendly website for your real estate business. Eppeok Solutions is one of the best web design & development solutions in Kolkata, to make your real estate business run with an exemplary website. Show the world how special your business is, attract potential customers and build a long customer base with us. Beat your competition and stay ahead with our professional web expertise.

With our ingenious approach, you can avail cost-effective Real Estate web design & development solutions.

You can contact us at +91 98317 36959.

5 Benefits Of A Digital Marketing Strategy You Shouldn’t Ignore

The new year has already started. People have experienced horrible things in 2020 and 2021 can be all the reasons to hope for.

But one thing is for sure, the online businesses have grown at large, even in the horrible pandemic scenario. And do you know what is the main reason behind that? All the credit goes to digital marketing.

Undoubtedly, the digitally ruled world is growing and it will continue to grow. Striking your online business with the right strategy is the way to grow your brand.

You may have seen plenty of digital marketing strategies but in 2021, you should never ignore these 5 benefits of it. Continue reading to know all the details.

  1. Save Your Money Today

Do you know that digital marketing is the most cost-effective way to promote and advertise your business! Moreover, it is the most cost-effective way to grow your business with the right marketing tactics.

The traditional marketing tactics cost is way more expensive and sometimes you have to break your bank. But this is not the case for digital marketing anymore. This is the best feature that makes the complete marketing strategy to get access to brands and businesses of any size.

The investment only will be required in a few digital marketing channels like PPC (Pay Per Click) Ads. There are a few types of PPC Ads where you can invest like Google Ads, Microsoft Ads, Social Media Ads and others.

Create the best organic content – it will perform well, will be perfectly optimized for Google, Bing, and other search engines and you will see your business on top without a huge investment.

  1. Measurable Marketing Strategy Ever

You have to monitor multiple metrics of a strategy and without it, you can’t determine the success of it. Digital marketing is the only strategy where you can measure all the metrics to make the strategy perfect.

A plethora of tools available by which you can measure the success and how the strategy is performing. And apart from the hundreds of tools, there are thousands of ways to check the success by monitoring the metrics.

A professional digital marketer always measures the success, performance, how the campaign is going and these things. Digital marketing strategy is a personalized one and each strategy will be tailored specifically for a different business.

These are the key performance indicators to monitor –

  • Social media engagement
  • CTR (Click Through Rates)
  • Number of emails opened
  • Conversion rates

And others.

  1. Build Your Audience Genuinely

You can genuinely and effectively focus on your ideal audience with the effectiveness of digital marketing. It will be obvious that you must have already defined and outlined a customer profile before you launch any product or service.

As a viable part of growing your business or organization, you need to spend time and figure out the audience who are interested in your products, services, or content and who thinks it will be beneficial for them or not.

As a professional digital marketer, you need to always monitor your effort and upgrade it in a more innovative way. Revisit and understand your potential customer persona. As a result, you will get an idea about who is responding, who is making the purchase and what is the reason behind it.

  1. Consumers Are Just Starting Their Online Buying Journey

You will be happy after hearing that a vast majority of the consumers have just started their online buying journey. More will start and the process will continue. As an example, focus on e-commerce sites and how they work – you will know all the benefits of digital marketing strategy.

Recent reports say that near about 63% of customers have just started their online buying journey via e-commerce platforms like Amazon and others. So, you should invest and pay attention to a strategy that will help your brand stand out and can be easily discovered by people.

  1. Go For SEO

There are plenty of strategies exist in digital marketing but with the help of SEO (Search Engine Optimization) you can reach out to the right people at the right time. A recent study says that 48% of customers have started their journey via their favorite search engines.

With the help of SEO, you can stay on the top results of search engines like Google, Bing, Yahoo and others. Your business will stay on top of the search results and more people can see your business.

The increased business visibility will attract visitors. If visitors find your products or services beneficial for them then they will make a purchase. This way you can convert more customers and your business will grow with a large audience.

SEO will give you a professional business identity of yours and your business will grow effectively with time.

The Bottom Line

You need to start and enjoy the digital marketing benefits starting from today. you can see there is still a vast portion of the audience yet to start their online journey. If you strike well in the market then it will not only give you an online identity but the number of customers will grow with time.

You don’t have to spend huge on digital marketing strategy. So, you can get the maximum ROI (Return On Investment) with the lowest investment possible. Digital marketing will be your way to go for 2021 and all the upcoming years.

The Ideal Digital Marketing Agency For You

If you are looking for professional help with a great digital marketing reputation then Eppeok Solutions is here for you. With our vast experience and expertise, we can deliver success to your business in the most cost-effective way.

We have a pretty strong team who can handle all your digital marketing aspects, monitor the performance and make your business ready to compete. And with time and our magical touch, you will find yourself staying on top of the competition by achieving all the ambitious business goals.

You can always give us a call at +91 983173 6959. We will make your business get started and grow.

 

Be ready to close down your business in the next 6 months or 1 year if you are not going digital. Yes, you need to take it that seriously. If you are not online then your customers will see you as an outdated business.”

  • Mr. Sawan Kumar, Director of Eppeok Solutions Private Limited

Top 10 Digital Advertising Tips To Hone Your Marketing Strategy

Do you think the world is digitally superseded?

It doesn’t matter what industry you are in now. Digital marketing is a crucial business strategy for every business. Only having a website is not enough, you need to set all the marketing part go right.

And for that, you need to make sure your advertising things go well.

Here are the top 10 digital advertising tips to set your business in motion and reach the peak.

  1. SEO + Content Marketing

Focus on more content and not just on a decent amount of it. Create more business content and then perform proper SEO (Search Engine Optimization). The combination will work like bullets coming from guns to win the battle.

There is no doubt that the market is highly competitive. Moreover, it is getting more congested every day. So, you need to adapt killer strategies to kill your competition and stay on top of them. Focus where your audience reach can be maximum with great response and then start developing the valuable, original, informative and easy to understand content for them.

  1. Up To Date Presence On Social Media

It is understandable if you can’t update all the tough algorithms on social media platforms but making a daily social media post is possible. This is vital because it will give your business a visible online presence. You will be seeing more online and it will give you an opportunity to stand out from the crowd.

There are multiple social media platforms exist but you need to make sure which platforms attract the customers most. You can always start with Facebook, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, Snapchat and others.

  1. Make Your Website Responsive

It has been the tendency of more than 80% of people to search for things online via their smartphones. Recent reports say that a total of 74% of the search happens via mobile phones today. So, now you can understand how much important it is to make your website mobile responsive.

This is the first thing to do. When your website will perform the same on other devices as it performs on the desktop then the search quantity will increase. Apart from that, you can attract the traffic and bounce rate will reduce as well.

  1. Utilize The Apt Tools

Digital marketing is basically a perfect blend of multiple strategies on different channels. It consists of SEO, PPC, SEM, Content, ORM, SMO, Social Media and many others. Your priority will always be to make the perfect integrated marketing mix to reach out to your potential customers and fulfill other purposes.

For that, you should always use the right digital marketing tools to deliver the best possible outcome for your every advertising and marketing strategy. Make sure to apply the insights of the right context using expertise.

  1. Awesome Design Attracts Eyes

It is the universal truth applicable everywhere that beautiful things attract the eyes. And you need to make sure your digital marketing ad is pretty well designed. Using a professional, stunning and eye-catching image will add a new definition to your strategy.

To make the design part successful, you must take the aid of plenty of tools. The most popular tools are Photoshop, Canva, Kuler. Good design makes your website, infographic, or ad more attractive to reach out to your audience.

  1. Email List Creation

When you start your business then this should be a top priority from the beginning. It doesn’t matter if you are in the startup phase or enterprise or middle of the business, you can always create an email list. To grow your business, you need to send updates, progress and all the up to date info to the people. So, you need to collect all the email addresses and keep sending them your business updates.

Make sure you provide only useful information and avoid spamming.

  1. Spend Money On Advertising

The online advertising strategy is a great way to make your digital marketing see the light of success. It can be even more successful if you do it right. The PPC (Pay Per Click) campaigns are a huge hit today to reach out to the audience.

Here are the PPC campaigns where you can invest –

  • Google Ads
  • Social Media Ads – Facebook, Twitter, Instagram, LinkedIn ads
  • Microsoft ads

It will surely give a boost to your advertising strategy.

  1. Infographics – The Modern Approach

Do you know that infographics have the capability to attract more attention rather than putting traditional images! Without any doubt, people love or prefer to see infographics because they are attractive. Human brains process pictures faster than normal text. The infographics should be a proper blend of picture and text.

An attractive infographic is more valuable than 1000 words. People tend to share it pretty often and infographics deliver all the information to the audience in the most attractive way.

  1. Pay Attention On Your Analytics

When you combine your creativity with analytics with the new approach, your digital marketing strategy will become successful. Google Analytics is the most suitable way to understand how the visitors navigate through your website and all other critical elements of your site. Use Google Data Studio and gain the perfect insight for your business.

By observing analytics closely, you will surely come up with an exemplary advertising strategy from the precious brain of yours or every human being.

  1. Blend Strategies And Campaigns

It may sound a bit odd but it is the way to go. And above all, integrating your marketing campaign and strategies perfectly is a real challenging task. The work even becomes more challenging for the large firms where different team manages different aspects. But you must integrate them both to achieve your digital success.

When you can successfully do it then it will not be just a plan, it will become a master plan.

The Bottom Line

Digital marketing is compulsory for your business success. And with the top 10 tricks, you can spend your time and achieve advertising success. These tricks have proven success records in the real field.

Deploy them perfectly and get ahead of your competition starting today.

Need the best digital help from a professional Digital Marketing Agency? You can always rely on Eppeok Solutions to grow your business and achieve the best business results. Give us a ring at +91 983173 6959 for professional help.

Good Luck!

How To Generate Leads From Facebook To Grow Your Business

Do you want to connect people with your business?

If it’s a big “Yes” then you need to start focusing on generating leads from Facebook. Today, the highest online activity can be seen on social media platforms. So, if you can utilize it at its best then it will not only increase the conversion rate but also it will transform your business into a brand.

  • Fill The Sign Up Form Easy

It is quite obvious that your audience may have found a social media post interesting. And they want to see more interesting posts from your end in the future. So, you need to make the sign-up or showing interest process is easy and hassle-free for your audience.

One-click or one tap should be enough to fulfill the purpose. There should be no space for extra typing.

  • Learn More About The Interested Audience

The people who have shown significant interest are very likely to become potential customers for your business in the future. That’s why you need to understand them well by learning more about them. Knowing the audience who has engaged with your posts will hone your marketing strategy.

Generate high-quality leads by throwing interesting and personalized questions to your audience.

  • Ensure Who Will Take Action

Now you need to understand and be certain which people will most likely give a response. It may take some time but once you figure it out then you can reach out to them. The Facebook lead generation objective will assist you in this process. Make sure to go with a unique approach.

You can engage them more by delivering options like sign up for more info, download our app, know more about it and things like these.

  • Align Your Ads With The Interest Of People

When you understand the interests of people in your business then you can go for a more dynamic approach with dynamic ads. These ads will automatically be portrayed to people who have similar or relevant interests. You need to encourage people to take action.

Example – book your appointment, request for a sample, book a test drive of your favorite car.

  • Utilize Messenger

Do you know that a fruitful conversation can be beneficial for the people and businesses! As the highest online activity is seen on Facebook so you can utilize the messenger way to interact with more people. This way, you can earn credibility and people will trust your business. It is the most crucial step to start with.

You can put exciting & interesting ads on messenger. After then you can start chatting with them to get the exact idea of what they are looking for. If you discover the individual is interested then continue the chat.

And don’t forget to send them the latest offers, latest news to keep in touch.

  • Start More Conversations

Set a message objective first and then see how many people the ads have reached. Facebook is a vast platform and with 2.45 Billion worldwide users, you can always start more conversations. Though it doesn’t mean you can pop up your ad to random people. You will know which of the people will most likely have a conversation with you. If it’s identified then you will find new leads.

And all the previous existing leads should be re-engaged with sponsored messages or ads.

  • Use Facebook Audience Tools

Engagement custom audiences is a viable strategy especially when you are all about to generate leads from Facebook. It will ensure effectiveness in reaching the right audience more efficiently. Many people may have clicked your ad or shown interest or signed up – but it is quite normal that most of them (or maybe 99% of them) didn’t convert.

Your previous lead ad campaign may be a success but with the help of Engagement custom audiences, you can keep in touch with those who didn’t convert.

  • Find People Who Are Similar With Your Customers

Growing your business is your ultimate priority. For that, you can always find out the lookalike audiences. Find the best customers of your business. After, look for the audience who are similar to them. With a similar type of audience, you can increase your reach to the people.

It is time-consuming. On the other hand, you can always look for an extra eye for the audience who have visited your website, interacted with your business, saw your ads, people on the customer list, who reacted to your business posts.

  • Facebook Measurement To Find Where The Leads Are Signing Up

There are plenty of free Facebook tools available. With the aid of these tools, you can find where your quality leads are signing up. It can prove really beneficial to understand their online behavior.

These free measurement tools will prepare you a report – it can be created or exported. Ads Insights API or the Ads Manager play a vital role here. These tools can show you a detailed report of how many people have completed the form or initiated a chat in messenger.

The small details will make your business steady to generate quality leads from Facebook.

The Bottom Line

After looking at the successful lead generation strategies from Facebook, it may have seen the steps are not so difficult. And yes, you are right. The steps are time-consuming but definitely not impossible. All it requires is an excellent monitoring and the right approach.

In the beginning, it may look like you are working to move a mountain. But that is definitely not true. The more you can make it flexible, the better leads it will generate for your business. Your primary focus should be on two things – create fantastic ads and engage the audience in the right way.

Need professional help for the lead generation of your business?

Give us a ring at +91 983173 6959 and we will show you how to achieve success for your online business.

Reach the peak of your business, achieve all the ambitious business goals and transform your business into a brand with us.

Top 3 Ways To Optimize Your Content Strategy For Lead Generation

In today’s digitally superseded world, the business model has reached beyond daily blog posting and broadcasting via brand channels.

It has been a viable strategy long ago but today this content strategy is pretty outdated and doesn’t give great results. The content part has become a game today where in-depth and informative content is the key to the success of your business.

Today, any of the best digital marketing company focuses on creating informative content with video making and graphics creation. All of it leads to success to gain the attention of users.

As a result, you can successfully generate leads and increase the conversion rate. But quality content is fundamental to this successful strategy.

Optimize your content strategy with the following 3 steps and generate leads for your business.

  1. Don’t Just Optimize Keywords, Optimize Customers’ Journeys As Well

Keyword research and proper optimization of it have been a viable strategy before but it is not the case today anymore. The market is getting more competitive every day and you have to adapt with up-to-date strategies to uprise your business.

Target the customer’s experiences more rather than the keywords.

Why so? It’s because buying journeys are getting more complicated and it is becoming really hard to predict what the customers want. That is why a robust approach is required.

You need to identify –

  • When your content will serve as the purpose of solution or answer of something then what will be the search term or the audience will likely to type. Think which keywords your audience will go for in the search box.
  • Next, you need to identify or at least think about what has pulled the audience over the search box. Are they looking to purchase? Are they in the middle of any process? Are they came here to get a solution to a specific condition? – Start critical analysis to get the answer or at least a rough idea.
  • After the analysis, you need to make sure all the conditions will be in the content you create. Ensure it first and also check if the content covers all customer-focused scenarios or not. If possible then you can provide directions on how to make the download guide to the readers.

If you follow all of the points then you will be able to create successful, exciting and engaging content for your potential customers. Keep in mind, you have to deliver what the visitors are looking for.

Fun fact – you can always rely on Google to get crucial clues about customer journeys.

Pro tip – want to know how you can make your content irresistible? Take the help of a semantic type research tool, Text Optimizer. You will get to know multiple angles of a customer journey as well.

  1. Create A Proper Customer Relationship Management Platform

For most of the websites, they depend on opt-in forms to get visitors to subscribe to the email. Then they focus on maintaining a great relationship with the visitors via powerful and catchy content.

And this is getting old my friend!

People are very picky today about sharing email addresses. And once they have given it, then it will be really hard for the businesses to pick the email and perform regular connection with appealing content. The chances are very rare that your marketing email will get noticed.

So, it’s time to nurture the lead generation process in a completely innovative way.

  • You can convert the opt-in forms into a customer relationship platform. Hubspot is a popular option and is a successful example. You can consider other CRM options as well. What will the CRM do? It will organize your contacts properly and create a perfect content strategy. You can reach out to them in the right way.
  • Apart from it, you can always take the aid of social media. Bookmark the interested people and try to approach them in the right way to convert them into a buyer. The CRM system will keep all social media leads and potential customer info successfully.
  • To deliver personalized ads to your audience, you can use Facebook retargeting. With the help of it, you can stay in touch with the people who decided not to subscribe to you. For an instance, you can always go for and install Facebook’s pixel on your website.

Good for you that both these strategies don’t require technical expertise to implement them effectively. You can just follow the simple procedure and create a vast opportunity for marketing your business. It will be a completely multiple cross channel marketing opportunities.

It’s time you should focus on capturing your reader’s attention in this digital world.

  1. Monitor, Modify And Rehash Your Conversion Funnel

Finally, you need to have an extra eye and pay your prime attention to which article will do the best and deliver fantastic results. Results will only be considered to the amount how much it matches with the customers’ journeys. You need to reevaluate the content effectiveness.

So, how can you do that? It is evident that you will need some tools. And what can be a better option than taking the aid of Google Analytics? Automatically it becomes the obvious choice. You can go for other options as well like Finteza.

You can monitor and check the funnel thing. With the Funnels option, you will be able to know which pages’ funnel is working and which one is producing fewer results. You will also know which page is leading the users and converting them to buyers.

How to create a funnel? It’s easy!

  • Select the URL of your article.
  • Then pick any number of needed actions like form fills, clicks and others.
  • With the help of stats, you will know how much readers have interacted with your site and how much it went according to your plan.
  • You will also get the data about how much readers have started proceeding with interaction with your site after reading the content.

Slicing and dicing your data will give you more precise information. It is apparently time-consuming and you should not lose your patience. It is a great option to study the reader’s preferences and developer customer persona. You can adjust the page elements and it will lead to better user engagement.

Don’t forget to add this strategy to your monthly website audit activities. It will give you access to crucial business-focused and customer-focused data.

As a result, your content strategy and SEO will become more effective and successful.

You can diversify the CTAs, make the message more personalized to make the content strategy becomes a result-giving method.

The Bottom Line

There is no doubt that the content marketing and content development strategy is evolving. Today it is a great weapon for marketers to strike the competition and stay on top. It is a vague field completely so there is no perfect reply like – “yes, I have found the most effective method to develop and market content.” It has never happened and it will never happen.

You need to focus on a personalized user experience and enhance the user journey. You will never know when your content strategy will be clicked. What is assured that it will catalyze the entire process and deliver good leads to your business!

So, what’s stopping you anymore!

Start implementing the top three content marketing strategy and find new ideas for your potential customers.

Good Luck!

Know What to Post on Instagram & What Your Customers Want to See

Let’s start with a surprising fact – more than 3,000 people every month search on Google about what to post on Instagram.

Yes, the above Google search data is quite shocking!

Without any doubt, the immense growth of social media channels has made it convenient for businesses to quench the customers’ thirst. And the superseded digital methods has been quite effective so far.

Among all the social media platforms, Instagram has stood up tallest to pick the attention.

Here you will know the top 15 tips of what you should post on your Instagram profile as a responsible business owner.

  1. Quality Videos & Photos

Keep in mind that you need to engage your audience with a visually appealing Instagram post. And that is the main reason you need to post photos and videos of premium quality. Posting it frequently will not work because you need to be consistent.

Research says that users attract more to visual content instead of text-based content. If you can do that successfully then engaging the users with your brand will be a no-time job.

For photos – the aspect ratio should be between 1.91:1 & 4:5 and the width should be of minimum 1080 pixels.

For videos – the 1920 X 1080 is the most highly effective resolution.

  1. Showcase Your Business With Creativity

If you follow the hard sell path to your customers then you will lose them quickly. Instead of that, focus on engaging them in a creative way. Recent statistics say that brand engagement on Instagram is 10 times more on the platform than other social media channels.

You put your product or services and make sure it is a creative approach to the audience. Creativity on the Instagram post is more effective rather than the traditional marketing methods.

  1. Favorite Posts For Better Engagement

Always focus on what users prefer. Be it the favorite season, memory, time, or others – you can always use these things to catch the attention. If you can ensure your approach is surrounded by the favorites of the users then it will be an instant hit.

For this stage, you need to perform a little research about your audience. Spend time to know what they like, prefer and want to see.

  1. Behind The Scenes

If you are a B2B or B2C service provider then behind the scenes footages help a lot. You can show the audience how you take the instructions and then start working with them. Even the entire work process can be portrayed on behind the scenes footage.

Creating a short video with all the steps combined and posting it on Instagram is an effective way to earn the trust of the customers. Honesty and natural things are the most preferred ones by customers.

  1. Post Tutorials

People love to see “how-to” videos. It has three major benefits – enhanced user engagement, share valuable information and catch the audience’s attention. If you can post more “how-to” videos then it will be a great thing for your business.

Make sure the video doesn’t stay on the lengthier side because users will lose interest eventually. Provide a highly effective solution to popular issues via quality “how-to” videos.

  1. Beware Of Moods

As Instagram is the breeding ground of videography and photography so it creates a lot of creative energy. And as a responsible business owner, you need to make sure you follow it. Users will love to explore posts of different moods.

The different mood is an integral part of human behavior. When users will start relating themselves to your post then it will lead to a greater ROI for your business. Focus on the moods with up to date festivals and days.

  1. Connect With Audience Via DIY Projects

DIY projects are always considered as an innovative way to connect with the audience. People love to see how things can be done. And more, they love to show off things on social media to get attention on the post.

If you can arrange something where your popular tags will be given on the users’ posts then it will be a great option to engage the audience with your business.

  1. Create Trending Posts

Remember the time when PUBG was a huge hit across the world! You can always search for it and see what’s the most trending thing going on. After you can upload your posts on Instagram related to the trending ones.

It will have the potential to attract quite a large amount of attention. You can make your Instagram posts completely related to the trending topics but make sure it keeps intact the core business message to the audience.

  1. Customer-Focused Ads

The statistics are in front of you and the recent report says that – your Instagram post’s visual colors increase the willingness of the users more than 65%.

That thing can be perfectly used to develop perfect ad content on Instagram with a great call to action buttons. The more your Instagram ads will be customer-centric in each and every corner, the more audience will show interest in your business.

  1. Hashtags Are Secret Treasures

For any business, whenever you post something on Instagram, don’t forget to use the hashtags. Hashtags are considered a great source to pull the crowd on your post. Make sure you use all the related hashtags in the caption.

The power of hashtags is massive. It increases the visibility of your posts on the trending circles. For that, you need to spend quite some time researching the trendy hashtags of the related posts.

Don’t use out of the context hashtags as it will create a negative impact.

  1. Mention Others

It is apparent that you will need a compact social strategy at first. Every business is different and unique in its own way. You need to showcase it to the customers in a more fun way especially on Instagram.

For an instance, you can always collaborate with others and tag them on the posts. It will create a good reach of your Instagram post among the audience. Don’t try to do fake promises as it will harm your online reputation completely.

  1. Contests, Giveaways, Rewards

Want to engage your audience more? Then nothing can serve better if you conduct a mega contest with attractive giveaways and rewards. Make sure you request the audience cool pictures for the contest along with tagging your business.

Make your contest attractive and filled with quality. Users will participate more and word of mouth will play a vital role for a greater reach. Ultimately your brand will grow on Instagram.

  1. Use Live Videos As Announcements

The live video feature on the Instagram feed is quite an attractive way to announce all the upcoming business plans. You can use the live video feature to talk about your upcoming events, videos, or other latest announcements. Don’t make it too long but try to cover all the queries of the audience.

A 2019 research report –

  • Willingness to buy a concert ticket after watching a live video is 65%
  • More than 70% audience watch brand’s live video
  • Live videos are watched 8 times longer than the demand

 

  1. Marketing With Influencers

Most of your customers may not be great influencers on social media. But you can always do successful marketing with fellow influencers. It is not mandatory to go for Hollywood actors. Let Nike or other brands take them.

But you can use the opinion of micro-influencers like regular people. Micro-influencers who have quite a high social media following can be approached for a great partnership. Partnering with them will let the word out in the market for your business.

All of it will give you more audience exposure. It is a great marketing arsenal.

  1. Spread The Mood Of Holidays & Festivals

Be it Christmas, New Year, or any other festivals – people love the brand that celebrates the favorite festivals along with them.

As a business owner, you can always mark the dates, create some fantastic Instagram posts and reflect the flavors of the festival in it. The strategy is a very effective way to connect with your audience on a larger scale.

The Bottom Line

Make sure to wrap up all the things on your mind because the tactics are not really hard to follow. You can apply these methods on Instagram and see a great boost for your business. It will not happen overnight, it will take some time but never lose patience. The brand and Instagram content strategy will be a great help to achieve your ambitious business results.

Follow the tips and rock Instagram like a pro-business leader!

How Blogging Is Crucial For Lead Generation: Top 3 Reasons

Pro tip – Leads are considered as the backbone of any business.

Generating leads is extremely important to grow and achieve success for your business.

Performing proper lead generating activities and reaching the target is quite a tough job. Email marketing, social media marketing play a crucial role to generate leads. But often, marketers tend to neglect the top source of lead generation – Blogging.

Here you will know why blogging or content marketing is the key to drive an influx of leads for your business.

  1. Drive More Traffic To Your Website

If you are running a website then it is pretty obvious you want more visitors to come. Apart from the SEO (Search Engine Optimization) strategy, if you can put exciting content on your website then it will be a huge hit among the audience. Do you know why? Because exciting things attract the eyes first.

And if you can fill the content part with interesting and informative examples then bingo! You will get more and more visitors via word of mouth and plenty of shares. Interested people will look for it. If the feel-good factor went well, then tremendous traffic to your website will just be a matter of time.

Prediction: ultimate success!

You will be giving your visitors a reason to stay and read the content. It will assure enough time on the website. All of it will lead to reducing the bounce rate. The visitor will come back again on your website. With time, you will see a huge increase in traffic to your website.

  1. Conversion Rate With Reason

When visitors read your website make sure to give them a reason to stay or read. Why so? Because it may help you to gain a potential customer that will be good for your business. The call to action (CTA) buttons throughout the blogs play a major role in increasing the conversion rate.

  • You can ask them to sign up for the newsletter to get updated on more exciting content
  • Add a call to action button to relevant blogs and highlight the points how it will solve their issues
  • To make people fill out the form, link the content to the landing pages

These three things matter for every blogging or content marketing strategy. Amazing blogs deliver business professionalism and personality. With innovative thinking and consistency, you can become a thought leader in your industry.

  1. Cost-Effective & Long-Term

Blogging in digital marketing is considered a cost-effective strategy. Not only that but also it’s a long-term thing where you can rely on. It may not bring quick success like performing magic but definitely, blogging has a magic wand.

With the help of the magic wand, you can see getting success in the long-term. It may be late but it will be great. That is the beauty of content marketing or blogging. You can count success for a particular content for months, years and even decades.

The blogs never get disappeared from your website. It starts reaching the top step by step and takes a fair share of every search and visit. That’s how the search engine algorithm works. Here is a note – it is great to focus on long-term blogs rather than making it viral overnight.

The viral ones lose their importance after a few days or weeks but the long-term blogs remain evergreen and continue to bring traffic.

In today’s digitally superseded world, digital marketing experts consider blogs as a powerful weapon to mark success. It has become a viable part of every digital marketing strategy and it is worth it.

So, what’s stopping you anymore? You can start focusing on successful blogging or content marketing from today.

Top 6 Ways To Improve Marketing Qualified Lead Routing Results

Do you know what matters for your business the most? It’s getting the sales!

Sales are everything for a business and everyone knows the truth. To make it successful, you need to focus on generating leads.

Here in this article, you will find how to increase the sales funnel by generating proper leads with maximum ROI (Return On Investment). It has been observed in a recent stat that over 25% of marketing-generated leads are given to the wrong hands.

Follow the tips to improve and catalyze the lead generation process.

  1. Reach To A Service Level Agreement With Your Sales Team

Follow a proper methodology and improve lead routing with your sales.

  • Engage all marketing qualified leads (MQL) within the same day and create a lead definition to check the score or influence it.
  • Distribute all the qualified leads within two business hours.
  • Use a checklist and maintain the workflow.
  • Setting up a reminder for not opening messages is vital. You can put a reminder if the qualified lead didn’t revert within 24 hours. Put a message via your messenger app. If the time goes beyond 48 hours then performing a call is a great option.
  1. Point Out The Future Customer

You need to go through the qualified leads pretty well because it is not necessary that every qualified lead is ready to talk to the sales representative of your organization. Also, if you see a lead is downloading your content or showing interest then it will be foolish to consider that person is interested to talk.

Check out the lead scoring and lead qualification. From that, filter out which qualified leads are “sales-ready”. Then you can arrange the call with your sales representative.

  1. Tools For Sales Representative

You need to provide useful tools to your sales representative so that the sales rep can follow up the lead even after the handoff. You need to deliver to your sales representatives something relevant to selling and connecting instead of messaging and content. A few emails, a few crucial points, business profit plan will suffice to make the leads convert.

  1. Schedule Proper Appointments

The primary concern is to optimize lead routing. You can opt for the following three-step idea.

  • Find out the skillset of salespeople. Divide them into categories and distribute all the leads according to their skillsets.
  • You need to know which sales rep has more knowledge of which industry. By knowing it, you will understand which leads the certain salesperson will bring more success.
  • Apart from the large distributed territory, it is a great opportunity if you focus on local lead routing. It will increase your local connections and set the stage to bring more leads from outside territories.
  1. Track All The Sales Follow Up

All of your marketing-generated leads should be reported properly with real-time tracking. Check out the ways of how you can follow up and monitor the leads.

  • Check out the sales pipeline stage
  • Initial interest on which industry
  • Benchmark and compare regional performance
  • How the salesperson respond initially and follow up with the specific lead
  • An appealing marketing campaign
  • Proper grading to calculate the lead score
  • Check the revenue forecast and closing time
  1. Aid Of A Checklist To Assure No Leads Get Missed Or Lost

Having a checklist of marketing qualified leads is a viable strategy for marketers today. It is the most vital point to mock up all your leads and see the status.

Improve your lead routing with these following steps –

  • Check out the “sales-ready” info and get the buy-in list from your sales team
  • Gather all the qualified information for every lead
  • Set up a lead definition and centralize the MQL process
  • Lead hand-off methods should be documented with accountabilities
  • Distribute the sales-ready leads instantly
  • Communicate with your sales persona about the lead hand-off
  • Leads sales pursuit should be measured
  • Sales management should audit leads and track the follow-up
  • When the measurement is completely done, close the loop
  • Train and show your salespeople how to follow up and update you with feedback in every round
  • You need to get the feedback of close-loop leads from your sales team
  • Follow up with your sales team and find the best lead generation practice

Now it’s up to you how you can successfully implement and follow up the process. If all goes well, then getting a 25% heads up initially is achievable. And the best thing is, you can perform all these steps without spending an extra penny.

Boost your lead generation ROI today!

WordPress 5.6.1 Update: Crucial Info For The Maintenance Release

WordPress 5.6.1 is out and it has come with tons of preloaded features.

It is basically a maintenance release feature that has promised a lot of things, especially on the bugs side. There are 20 bug fix features in the latest update along with 7 major fixes for the block editor.

WordPress 5.6.1 is basically a short-cycle maintenance upgrade. Right now the changes are plenty and significant. As WordPress is popular for upgrading its existing version so the next major version is scheduled and it will be WordPress 5.7.

How To Download The Update
It is quite easy to download the latest update WordPress 5.6.1. Visit the dashboard or download directly. When you visit the dashboard you will see an option to update on the screen. Click on the Update Now option. If your website supports background updates automatically, then the site may have already started the process of updating to WordPress 5.6.1.

What Are The Major Updates
The eagerly awaited updates are all here.

As per the official WordPress site claims –

#51056: Fetch_feed parsing of permalinks triggers simplepie preg_match warnings
#52327: Requested updates to the PHP Update Alert
#51940: The schema for the taxonomy property of a term in the REST API should not include all taxonomies
#51980: App Passwords: ‘Add New Application Password’ submit button is hidden on mobile devices in ‘User Profile’ page
#51995: WordPress 5.6: Classic editor menu is not sticky
#52003: Undefined index: PHP_AUTH_PW /wp-includes/user.php on line 469
#52013: Duplicate wp_authorize_application_password_form actions
#52030: Media metaboxes return fatal error if no author metadata present
#52038: Issue in WooCommerce with wp_editor() after update to WP 5.6
#52046: The Distraction Free Writing setting on the old Edit Post screen may be reset after page reload
#52065: Media gallery: ‘Align’ and ‘Link To’ fields missing from ‘Insert from URL’
#52066: Application Passwords are unusable in combination with password-protected /wp-admin
#52075: Word Count on Classic Editor doesn’t update in real-time on Firefox unless saved
#52097: Site Health Loopback Test doesn’t send admin cookies
#52135: False positive on `WP_Site_Health_Auto_Updates`
#52196: wp_get_attachment_metadata() is broken if no first argument is passed in.
#52205: REST API: Plugins Controller single plugin route fatal errors on multisite
#52299: Exported user data can be listed with directory listing
#52351: missing echo function for translate method
#52391: Gutenberg Updates for 5.6.1

The Basics
• It has enabled auto-updates. That is debatable because some people may have liked the feature and some don’t. Most of the people don’t like it because they prefer to schedule the update according to their time.
• The new WordPress 5.6.1 update has provided better support for the PHP version 8.0.
• Application passwords are available for REST API authentication.

Instruction To New Themes And Plugins
There are plenty of websites that have new and latest themes along with tested or updated plugins. For these websites, the WordPress 5.6.1 update will not create any issue for these websites.

If your plugins and themes depend on an outdated 1.x script then you may experience a few issues. Things may not work properly like checkboxes, buttons, animated displays and all. But be assured that these things will work in a different way.

However, if you find that your site has issues with the way it looks or it has changed after the update then here is the right approach. Download and install the jQuery Migrate plugin and you will see what’s going on.

If you are running plugins and themes that have not yet been tested or updated to WordPress 5.5 or it has stuck to 5.0 then the wise work will be to do the WordPress 5.6 upgrade in the staging phase for your safety.

What WordPress Recommends To Your Hosts

  • You should have at least PHP 7.4 version or higher
  • Your MySQL version should be a minimum of 5.6 or greater
  • If not MySQL then the MariaDB version should be at least 10.1 or higher
  • Your host must have HTTPS support

Pro Tip To Update WordPress 5.6.1
It is obvious that you will update WordPress to the latest version so that you can utilize the latest upgrades for a smoother experience. But it will be really great if you remember some tips before you perform the update.

The most significant one is to backup your WordPress database. Here is the fair warning – the entire upgrade process will hamper the files and folders of the main WordPress installation. It includes all the core files used to operate WordPress. If you have done some changes recently to those files then all of the changes will be bygone.

• The wise and the best idea is to save the WordPress XML file to a hard drive or other storage of yours.
• Take a complete backup of your WordPress database to secure it from any data loss or data damage.
• Put FTP into your web server. After then start downloading that backup.
• Download your complete WordPress content directory by covering all the bases.
• Backup and update efficiently with attention so that your database can stay safe from the outside invention.

Want some help with your website development process and WordPress 5.6.1 update? Don’t worry because Eppeok Solutions is here. We always work with the latest updates and our specialist development team makes sure to update to the latest version, be it the plugins or themes, or others. We ensure guaranteed success for your web development purpose.

You can conveniently pop us in for a chat. Give us a ring at +91 983173 6959.

Why does your business need a website? | By Sawan Kumar

Any business needs a website. And specially in the year 2020 when people are quarantined and have nothing, but to help flourish their business working from home.

But the question here is,

Why do you need a website and how does it help your business?

A website is a collection of several web pages all under one domain name, mostly made by a person or an organization. In Layman’s terms, a website helps to store the preview or detailed information of your business, online. It puts your business on the map.

It is a platform that will help your put your organization online 24*7*no matter how many years you want your business for. A website acts as your “always-on” business promoter during and outside of office hours.

You can update it with information according to your liking and position yourself in the market to get the exact type of customers you want. Provide any sort of data that you want the people to know your company best for and also at a very reasonable cost. It shapes the online perception of your company in a way that social media handles cannot provide. Websites allow you to have a very strong impression with a well designed introduction for your business.

Having a good website instantly boosts your prospect as a legitimate business. It can be your number one tool for standing out in a crowd.

 

https://sawan-kumar.com/blog/how-to-get-disapproved-google-ads-binary-options-issue-solved/

 

We or the consumers and customers were all on internet. So, most of the business took place online. So, you can surely understand why a Website is very crucial for your business to grow. For more detailed information, please watch the full video.

Also leave a comment, if you found this video helpful.